First Meeting Of Autonomous Voting Members Set ACC Schools Try New Strategies To Fill Seats Williams To Head UM's Athletic Fundraising KFC Yum! Center Sees $1.4M Profit In FY '14 CFP Committee Stands By Pat Haden Rutgers Removing Rice From In-Game Video Cincinnati's AD Eyes Good Attendance At PBS Haden Roundly Criticized For Sideline Incident Florida Making Efforts To Be More Fan Friendly NCAA Files Motion In Response To O'Bannon Ruling
Upcoming Conferences and Events
COME FLY WITH ME: NCAA, CONTINENTAL SIGN FOUR-YEAR PACT
Published March 16, 1999
Continental Airlines has inked a four-year sponsorship deal with the NCAA for an "estimated" $7-8M, according to Terry Lefton of BRANDWEEK. The NCAA's $20-30M in air travel "strongly" influenced the airline's decision, as it will receive a "portion" of the business. A "tie" to the National Association of College AD's, which the NCAA "will also solicit for business for Continental," was also part of the deal. The pact, which runs through 2002, "represents another sale in a difficult category" for the NCAA's marketing agency Host, and also includes the "usual" NCAA network radio/game program advertising (BRANDWEEK, 3/15).