Nebraska Cuts Club Memberships For Employees North Dakota State Battles FBS Temptations Florida Still Searching For Foley's Replacement Hocutt's New Deal Pushes Salary Above $1M No Current Wait List For Michigan CFB Tickets Cal AD: Aussie Football Opener A "No Brainer" Hart's Retirement To Cost Tennessee $645,454 Chattanooga AD The Favorite For Tennessee? Pitt Football Breaks Season-Ticket Sales Record Tennessee AD Dave Hart To Retire In '17
COME FLY WITH ME: NCAA, CONTINENTAL SIGN FOUR-YEAR PACT
Published March 16, 1999
Continental Airlines has inked a four-year sponsorship deal with the NCAA for an "estimated" $7-8M, according to Terry Lefton of BRANDWEEK. The NCAA's $20-30M in air travel "strongly" influenced the airline's decision, as it will receive a "portion" of the business. A "tie" to the National Association of College AD's, which the NCAA "will also solicit for business for Continental," was also part of the deal. The pact, which runs through 2002, "represents another sale in a difficult category" for the NCAA's marketing agency Host, and also includes the "usual" NCAA network radio/game program advertising (BRANDWEEK, 3/15).