Sources: BC Wasn't Going To Renew Bates' Contract Kentucky Increases Price For Football Season Tickets Florida AD Stricklin Puts Twitter To Good Use Schools Increasingly Rely On Private Plane Use Boston College AD Bates Resigns To Take CSA Job Memphis Basketball Beating Attendance Projections Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16 Indiana In The Black For 11th Straight Year
COME FLY WITH ME: NCAA, CONTINENTAL SIGN FOUR-YEAR PACT
Published March 16, 1999
Continental Airlines has inked a four-year sponsorship deal with the NCAA for an "estimated" $7-8M, according to Terry Lefton of BRANDWEEK. The NCAA's $20-30M in air travel "strongly" influenced the airline's decision, as it will receive a "portion" of the business. A "tie" to the National Association of College AD's, which the NCAA "will also solicit for business for Continental," was also part of the deal. The pact, which runs through 2002, "represents another sale in a difficult category" for the NCAA's marketing agency Host, and also includes the "usual" NCAA network radio/game program advertising (BRANDWEEK, 3/15).