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PEPSI CENTER POSTS UP: ARENA ACQUIRES DENVER POST AS SPONSOR

          The Denver Post will join US West and Coors as "founding
     partners" for the Pepsi Center, according to Emily Narvaes of
     the DENVER POST.  Terms of the 10-year sponsorship were not
     disclosed.  MediaNews Group President Dean Singleton, whose
     company is the parent company of the Post, said that the
     newspaper's coverage of the companies involved with the arena
     "will be arms-length" from the marketing deal and "straight
     as an arrow."  Singleton added that fans at Nuggets and
     Avalanche games "will see The Denver Post everywhere [they]
     look," and that the sponsorship will include such things as a
     fan newsroom equipped with TV screens, Internet access and a
     lounge (DENVER POST, 3/13).  In Denver, Bob Diddlebock writes
     on the technology features at the Pepsi Center, as when it
     opens in October, "its technological firepower will make
     McNichols [Arena] look like a shack."  Pepsi Center GM Tim
     Romani said, "There's no one doing another building like this
     one.  My challenge is to try to skip a generation or two
     ahead" (DENVER POST, 3/15). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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