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  • FINAL NATIONAL AND CABLE RATINGS FROM RECENT SPORTS EVENTS

              The following lists final national and cable Nielsen
         ratings from recent sporting events (THE DAILY).
    
    
    
    EVENT DATE NET TIME RAT/SHR
    NTRA: Santa Anita Handicap
    6-Mar
    Fox
    5:00-6:00pm
    1.6/4
    World Sprint Speedskating
    6-Mar
    ABC
    2:30-3:30pm
    1.2/4
    NCAA Men's B-Ball (UCLA-AZ)
    6-Mar
    ABC
    3:30-6:00pm
    1.6/4
    ISU Fig Skating Grand Prix
    6-Mar
    ABC
    9:00-11:00pm
    4.5/8
    Conference USA Men's Final
    6-Mar
    CBS
    12:30-2:30pm
    1.8/5
    Big 10 Men's Semifinals
    6-Mar
    CBS
    2:30-4:30pm
    2.5/7
    Big 10 Men's Semifinals
    6-Mar
    CBS
    5:00-7:15pm
    2.6/6
    American Cup Gymnastics
    6-Mar
    NBC
    1:00-3:00pm
    2.4/7
    Doral Ryder Open
    6-Mar
    NBC
    3:00-6:00pm
    2.2/6
    Four Continents Fig Skating
    6-Mar
    NBC
    8:00-9:00pm
    5.0/9
    "NHL on Fox" (regional)
    7-Mar
    Fox
    3:00-6:00pm
    1.3/3
    ISU Fig Skating Grand Prix
    7-Mar
    ABC
    1:00-2:30pm
    2.7/7
    Las Vegas 400
    7-Mar
    ABC
    2:30-6:00pm
    6.0/15
    SEC Men's Championship
    7-Mar
    CBS
    12:30-3:00pm
    2.7/7
    Big 10 Men's Championship
    7-Mar
    CBS
    3:00-5:00pm
    3.6/9
    NCAA Tourney Selection Show
    7-Mar
    CBS
    6:30-7:00pm
    5.9/12
    NBA "Showtime"
    7-Mar
    NBC
    noon-12:30pm
    2.1/6
    "NBA on NBC": (regional)
    7-Mar
    NBC
    12:30-2:45pm
    3.3/9
    Doral Ryder Open
    7-Mar
    NBC
    2:45-6:00pm
    3.5/8
    "NBA on NBC": (Lakers-Jazz)
    7-Mar
    NBC
    6:00-8:30pm
    6.1/11

    CABLE PROGRAM DATE NET AA US
    AREA
    COV.
    AREA
    000
    "NBA on TBS": (Lakers-Nuggets)
    22-Feb
    TBS
    1.7
    2.2
    3
    1687
    "NBA on TNT": (Sonics-Rockets)
    23-Feb
    TNT
    1.2
    1.6
    2
    1215
    World Golf Championships
    25-Feb
    ESPN
    1.1
    1.5
    4
    1134
    World Golf Championships
    26-Feb
    ESPN
    1.5
    2
    5
    1488
    "NBA on TNT": (Knicks-Celtics)
    26-Feb
    TNT
    1.2
    1.5
    3
    1151
    HBO Boxing: Johnson-Taylor
    27-Feb
    HBO
    2.4
    8.3
    14
    2349
    HBO Boxing: Bazan-Johnston
    27-Feb
    HBO
    2.4
    8.5
    17
    2405

     

    NOTES: National ratings for the Las Vegas 400 were up 3% over last year's 5.8 (NASCAR)....The "NHL on Fox" is averaging 1.4/3 for the season, down 13% from the same point last year (Fox)....The "NBA on NBC" is averaging a 4.8/11 for the season, up 4% from last year's final 4.6/12 rating (NBC)...."Fox Sports News" (FSN) averaged a .69 combined two-hour gross rating for February, up 13% over the same month last year. FSN achieved a ratings high of .78 during the week of February 15-22 (FSN).....For the broadcast numbers, one ratings point = 972,000 homes. For cable ratings, "Cov. Area" represents % of homes tuned in to that program in that network's universe of subscribers.

    Print | Tags: ABC, Boston Celtics, Cablevision, CBS, Denver Nuggets, ESPN, HBO, Houston Rockets, Los Angeles Lakers, NASCAR, NBA, NBC, NCAA, New York Knicks, News Corp./Fox, NHL, Nielsen, NTRA, Showtime, Media, Sprint, TBS/TNT, Time Warner, Utah Jazz, Viacom, Walt Disney
  • GENTILE STEPS UP TO THE PLATE: DIAMOND SPORTS COMPANY FORMED

              Former CBS Sports Exec Producer Rick Gentile has joined
         with ID-based Diamond Sports, which specializes in live
         event, sports franchise and venue management.  Gentile will
         serve as President & Exec Producer of Diamond Sports and
         Entertainment, which will focus on production, packaging and
         syndication of televised events and programs.  Gentile will
         oversee program development, domestic and int'l program
         sales, TV production and sponsorship.  Diamond Sports
         Management President Cord Pereira will serve as Exec VP of
         the Sports & Entertainment division.  Current Diamond Sports
         properties include the WCHL Idaho Steelheads, the Boise
         Hawks and El Paso Diablos minor-league baseball teams and
         Sports radio KTIK-AM in Boise, ID (Diamond Sports).
    
    

    Print | Tags: Atlanta Hawks, CBS, Media, Time Warner, Viacom
  • MEDIA NOTES

              CBS Radio Sports/Westwood One and the NFL have agreed
         to a 3-year extension for the exclusive national radio
         rights to the NFL.  The deal allows CBS/Westwood to provide
         live coverage of the NFL and related NFL programming to
         radio stations across the country (NFL)....Jacor
         Communications, owners of WEAE-AM in Pittsburgh, have agreed
         to allow new owner ABC to bring on ESPN programming for the
         station starting Monday (PITTSBURGH POST-GAZETTE, 3/12). 
              POLITICAL POINTS: In Baltimore, Gerard Sheilds writes
         that U.S. Senator Jesse Helms (R-NC) is worried that ESPN
         "might pay" the Cuban government "for the right to televise"
         the Orioles-Cuba exhibition game, which would "violate the
         spirit of earlier agreements that revenue" would go to Cuban
         and U.S. youth sports groups and charities.  ESPN and MLB
         execs said that "such fears were groundless" (Baltimore SUN,
         3/12)....The HOLLYWOOD REPORTER's Brooks Boliek reports that
         a U.S. House panel approved legislation requiring satellite
         TV companies to "buy over-the-air antennas for many of their
         customers whose network signals are cut off by a federal
         court order."  A satellite TV exec said afterward, "It's a
         Republican Congress imposing a tax on satellite companies"
         (HOLLYWOOD REPORTER, 3/12).
              CRITIC'S CORNER: In Chicago, Phil Rosenthal wrote that
         he was "baffled" that Fox Sports Net "ignored" Joe
         DiMaggio's death on Monday morning, "even as" ESPN and other
         networks "broke in with special coverage."  Rosenthal: "For
         all the money Fox tosses around for talent, rights fees, and
         those really annoying sound effects and graphics, it
         apparently is determined never to be taken seriously as a
         reliable source for sports news" (SUN-TIMES, 3/11)...In
         Miami, Barry Jackson: "Look for Fox and NBC to pursue NASCAR
         races vigorously in the next year" (MIAMI HERALD, 3/12).
         
    

    Print | Tags: ABC, Baltimore Orioles, CBS, ESPN, MLB, NASCAR, NBC, News Corp./Fox, NFL, Media, Viacom, Walt Disney
  • MOUTH OF MADNESS: CBS TOURNEY COVERAGE RECEIVES HIGH PRAISE

              CBS Sports' presentation of the opening day of the NCAA
         men's basketball tournament "was smooth and seamless,"
         according to Howard Manly of the BOSTON GLOBE, writing under
         the header "CBS Manages To Push The Right Buttons" (BOSTON
         GLOBE, 3/12).  In Baltimore, Milton Kent writes that CBS
         "seemed to get off to a good start editorially yesterday,"
         as it "is to be commended for its coverage" of the MN test-
         taking scandal (SUN, 3/12).  In S.D., Jay Posner writes
         under the headline, "Tournament Blowouts Aren't TV Bore,
         Thanks To Switch-Savvy CBS."  CBS Sports VP/Programming Mike
         Aresco: "We're not infallible.  But it's good to hear we
         make a good decision once in a while" (UNION-TRIBUNE, 3/12). 
              COME SALE AWAY: CBS MARKETWATCH's David Wilkerson
         writes that ad sales for the tournament "are up from last
         year by double-digit percentages."  Exact dollar figures
         "weren't disclosed" (CBS MARKETWATCH, 3/12).  In Toronto,
         Chris Zelkovich writes that young men are "driving" the
         Canadian TV market for college basketball, as networks are
         "bending over backward to please them, mainly because
         advertisers like them so much."  That is "one reason" CTV
         SportsNet will carry 50 hours of the men's tourney. TSN
         VP/Programming Phil King, whose net was "tempted" to carry
         the games: "U.S. college basketball has no audience here. 
         But it's very saleable" (TORONTO STAR, 3/12).
              ROLLING THE DICE: In a USA TODAY Cover Story, Tom Lowry
         reports that March "money madness is moving on line" as
         "millions of people are betting on the NCAA men's and
         women's basketball tournaments on the Internet."  Around
         $70M could be bet on the NCAA tournament in Las Vegas this
         year, which is $10M less than '98, as the gambling business
         is "being pinched" by the new competition (USA TODAY, 3/12). 
         ESPN MAGAZINE reports that an "estimated" $2.5B will be
         wagered on the men's tournament across the U.S. through un-
         licensed bookies, on-line services and company pools (ESPN
         MAGAZINE, 3/22)....WALL STREET SPORTS reported 101,000
         entries into its men's basketball pool, while ESPN.com had
         402,109 users register for its pool, with 70.1% of the fans
         picking Duke to win the tournament (THE DAILY).  
              PRESS CREDENTIALS: St. Paul Pioneer Press Editor Walker
         Lundy tells Ed Sherman of the CHICAGO TRIBUNE that he feels
         "it would have been irresponsible to hold the story" on  MN
         basketball players involved in an academic scandal.  Lundy:
         "People are complaining about when we ran the story, but
         nobody is complaining that we got the facts wrong, and
         that's what matters to me" (CHICAGO TRIBUNE, 3/12).     
     
    

    Print | Tags: CBS, ESPN, NCAA, Media, Viacom, Walt Disney
  • THAT'S RIGHT, SI WOMEN IS SMARTER; DOES MAG BLOW OFF NASCAR?

              SI for Women hit newsstands yesterday with a "breezy
         thunk" and an editorial mix that is "an easy balance" and
         influenced "as much by its venerable brother as by
         traditional women's magazines," according to Shawna Richer
         of the Toronto GLOBE & MAIL.  Richer calls its content
         "lively" (GLOBE & MAIL, 3/12).  In Orlando, Shannon Rose
         calls the new SI for Women "definitely an improvement" over
         earlier test issues.  It is "geared toward athletes, not
         sports fans" and the title's ads "either show females in
         them or are geared toward a female buyer."  Rose: "Even if
         'SI For Women' isn't exactly what female athletes and
         women's sports fans want, it's pretty close" (O.S. 3/12).
              NASCAR CAN ONLY SHAKE ITS HEAD AND SI? In Indianapolis,
         Bill Koenig writes that SI's "lack of attention" to NASCAR
         "remains a major hurdle," as some of its top races have
         "only earned the corresponding edition's lead spot in the
         'Inside Motor Sports' column," which is published "near the
         back" of the magazine.  SI's Senior Publicist Joe Assad,
         when asked about the Daytona 500 story which was "put at the
         back of the magazine," said that the race "got caught up
         there in a busy sports week," and added that SI puts out
         "occasional special NASCAR issues" (STAR-NEWS, 3/12).
                        
    

    Print | Tags: NASCAR, Sports Illustrated, Media
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