Menu
Sponsorships Advertising Marketing

BIG DADDY'S HAS NO SPARE RIBS OR BUCKS FOR RACING DEALS

          Big Daddy's BBQ's sponsorship deal that "would have
     kept" driver Davey Hamilton with Galles Racing and in the
     IRL has "gone up in smoke," as Hamilton and Galles "have no
     intention of working with" the company, according to Jeff
     Wolf of the LAS VEGAS REVIEW-JOURNAL.  Big Daddy's announced
     "two weeks ago that it would sponsor" the team, but "less
     than a week later, the deal fell apart."  Hamilton: "We just
     didn't get our money."  Big Daddy's BBQ Founder Dan Lloyd
     "blames" N.Y.-based investment banking firm J.B. Marc &
     Associates, saying that the deal "crashed" because of an
     "inability to recover from its major loss of funds stemming
     from a deal" with the firm (LAS VEGAS REVIEW-JOURNAL, 3/12).
          FUNNY CARS? In Indianapolis, Bill Koenig reports that
     ESPN is "about to unveil its newest humorous" NASCAR spots
     and, "for the first time ever, will have promos" for CART.
     The NASCAR spots were filmed "recently" at Lowe's Motor
     Speedway near Charlotte and feature Winston Cup drivers. 
     The CART spots are a "bit different," as they feature actor
     Ricardo Montalban "dressed in a tuxedo, in a sort of
     takeoff" of the Chrysler ads he did 20 years ago.  In one
     spot, Montalban "muses why celebrities such as" Paul Newman
     and David Letterman become team owners (STAR-NEWS, 3/12).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/12/Sponsorships-Advertising-Marketing/BIG-DADDYS-HAS-NO-SPARE-RIBS-OR-BUCKS-FOR-RACING-DEALS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/12/Sponsorships-Advertising-Marketing/BIG-DADDYS-HAS-NO-SPARE-RIBS-OR-BUCKS-FOR-RACING-DEALS.aspx

CLOSE