SBD/12/Sponsorships Advertising Marketing

BIG DADDY'S HAS NO SPARE RIBS OR BUCKS FOR RACING DEALS

          Big Daddy's BBQ's sponsorship deal that "would have
     kept" driver Davey Hamilton with Galles Racing and in the
     IRL has "gone up in smoke," as Hamilton and Galles "have no
     intention of working with" the company, according to Jeff
     Wolf of the LAS VEGAS REVIEW-JOURNAL.  Big Daddy's announced
     "two weeks ago that it would sponsor" the team, but "less
     than a week later, the deal fell apart."  Hamilton: "We just
     didn't get our money."  Big Daddy's BBQ Founder Dan Lloyd
     "blames" N.Y.-based investment banking firm J.B. Marc &
     Associates, saying that the deal "crashed" because of an
     "inability to recover from its major loss of funds stemming
     from a deal" with the firm (LAS VEGAS REVIEW-JOURNAL, 3/12).
          FUNNY CARS? In Indianapolis, Bill Koenig reports that
     ESPN is "about to unveil its newest humorous" NASCAR spots
     and, "for the first time ever, will have promos" for CART.
     The NASCAR spots were filmed "recently" at Lowe's Motor
     Speedway near Charlotte and feature Winston Cup drivers. 
     The CART spots are a "bit different," as they feature actor
     Ricardo Montalban "dressed in a tuxedo, in a sort of
     takeoff" of the Chrysler ads he did 20 years ago.  In one
     spot, Montalban "muses why celebrities such as" Paul Newman
     and David Letterman become team owners (STAR-NEWS, 3/12).

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