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SBD/12/Sponsorships Advertising Marketing
BIG DADDY'S HAS NO SPARE RIBS OR BUCKS FOR RACING DEALS
Published March 12, 1999
Big Daddy's BBQ's sponsorship deal that "would have kept" driver Davey Hamilton with Galles Racing and in the IRL has "gone up in smoke," as Hamilton and Galles "have no intention of working with" the company, according to Jeff Wolf of the LAS VEGAS REVIEW-JOURNAL. Big Daddy's announced "two weeks ago that it would sponsor" the team, but "less than a week later, the deal fell apart." Hamilton: "We just didn't get our money." Big Daddy's BBQ Founder Dan Lloyd "blames" N.Y.-based investment banking firm J.B. Marc & Associates, saying that the deal "crashed" because of an "inability to recover from its major loss of funds stemming from a deal" with the firm (LAS VEGAS REVIEW-JOURNAL, 3/12). FUNNY CARS? In Indianapolis, Bill Koenig reports that ESPN is "about to unveil its newest humorous" NASCAR spots and, "for the first time ever, will have promos" for CART. The NASCAR spots were filmed "recently" at Lowe's Motor Speedway near Charlotte and feature Winston Cup drivers. The CART spots are a "bit different," as they feature actor Ricardo Montalban "dressed in a tuxedo, in a sort of takeoff" of the Chrysler ads he did 20 years ago. In one spot, Montalban "muses why celebrities such as" Paul Newman and David Letterman become team owners (STAR-NEWS, 3/12).