Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Baseball HOF Expecting Another Large Crowd Squash Execs Buoyed By N.Y. Event Attendance 76ers Rising In Merch Sales, Home Attendance College Baseball Raising ALS Awareness At Fenway Warriors Hold Lavish Arena Groundbreaking Australian Open Deals With Heavy Crowds Marlins Park Transforms Into Racetrack Goodell To Attend NFC Title Game, Skip Foxboro
JUMPING THROUGH HOOPS: TVKO SEES NCAA TOURNAMENT AS PARTNER
Published March 12, 1999
Some "might consider TVKO mad to schedule" Saturday's Evander Holyfield-Lennox Lewis fight during the opening weekend of the NCAA basketball tournament, but Time Warner Sports President Seth Abraham says that "there's a plan behind [the] madness," according to USA TODAY's Rudy Martzke. Abraham: "We scheduled this fight with an eye of being up against the NCAA's. ... We'd rather be up against college basketball than the NBA playoffs. Would we go against the Final Four? No." Martzke writes that "instead of treating the NCAA's like an enemy," TVKO is "joining them" by running ads for the $49.95 PPV event during CBS's hoops coverage. HBO Exec Producer Ross Greenburg: "Our ads should attract the casual sports fans needed to push this fight to the seven-figure [PPV] mark" (USA TODAY, 3/12). HOW BIG WILL THE CHECKETTS BE? In N.Y., Anthony Gargano writes that "there is a buzz" around Saturday's fight at MSG, and the bout is "expected to turn a profit of nearly" $1M, as $1.5M in sponsorship were sold. MSG President Dave Checketts: "You should see who we had to turn down for tickets because they called at the last moment" (N.Y. POST, 3/12). MSG Sports VP Kevin Wynne: "We're going to make a substantial profit on this fight" (USA TODAY, 3/12). NEW SPONSOR: GTC Telecom is sponsoring the event and will have its name displayed on the fight clock throughout the PPV broadcast. The company will also have a full-page ad in the fight program (GTC Telecom).