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  • FIFA LA WORLD CUP! TICKET SALES CONTINUE TO RISE

              The '99 Women's World Cup Organizing Committee said
         yesterday that it has sold 260,000 tickets to the int'l
         soccer event held this summer in the U.S. and has been
         averaging over 10,000 ticket sales a week since the Final
         Draw was announced on February 14.  Officials stated that if
         the event were to start today, enough tickets would have
         been sold for an average of nearly 15,300 per playing date.
         WWC President & CEO Marla Messing said the tournament is
         "well beyond where we expected to be" in ticket sales: "We
         believe that it is really a sophisticated soccer audience
         that is buying the tickets and that doesn't really need to
         see a lot of advertising to make them buy."  Messing
         speculates the event will have final ticket sales of
         "between 400- and 500,000," even though earlier event
         projections were "closer to 380,000" (THE DAILY).   
    
    

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  • JUMPING THROUGH HOOPS: TVKO SEES NCAA TOURNAMENT AS PARTNER

              Some "might consider TVKO mad to schedule" Saturday's
         Evander Holyfield-Lennox Lewis fight during the opening
         weekend of the NCAA basketball tournament, but Time Warner
         Sports President Seth Abraham says that "there's a plan
         behind [the] madness," according to USA TODAY's Rudy
         Martzke.  Abraham: "We scheduled this fight with an eye of
         being up against the NCAA's. ... We'd rather be up against
         college basketball than the NBA playoffs.  Would we go
         against the Final Four?  No."  Martzke writes that "instead
         of treating the NCAA's like an enemy," TVKO is "joining
         them" by running ads for the $49.95 PPV event during CBS's
         hoops coverage.  HBO Exec Producer Ross Greenburg: "Our ads
         should attract the casual sports fans needed to push this
         fight to the seven-figure [PPV] mark" (USA TODAY, 3/12).  
              HOW BIG WILL THE CHECKETTS BE? In N.Y., Anthony Gargano
         writes that "there is a buzz" around Saturday's fight at
         MSG, and the bout is "expected to turn a profit of nearly"
         $1M, as $1.5M in sponsorship were sold.  MSG President Dave
         Checketts: "You should see who we had to turn down for
         tickets because they called at the last moment" (N.Y. POST,
         3/12).  MSG Sports VP Kevin Wynne: "We're going to make a
         substantial profit on this fight" (USA TODAY, 3/12).  
              NEW SPONSOR: GTC Telecom is sponsoring the event and
         will have its name displayed on the fight clock throughout
         the PPV broadcast.  The company will also have a full-page
         ad in the fight program (GTC Telecom).         
    
    

    Print | Tags: Cablevision, CBS, Events and Attractions, HBO, Madison Square Garden, NBA, NCAA, Time Warner, Viacom
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