World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
Published March 11, 1999
FIGHT HYPE: As the buzz around Saturday's Evander Holyfield-Lennox Lewis fight grows, Lewis' attorney Milt Chwasky said that when Don King "failed to provide letters of credit in the amount" of $20M to secure the fight purse, Time Warner "stepped" in with the "financial backing necessary to allow the fight to go forward." But Chwasky said King still "stands to make" $10-12M if PPV sales hit the 1 million mark, "as expected." King called Chwasky a "liar," but "admitted HBO came through" with $18.25M to "help secure the purses" (NEWSDAY, 3/10). With tickets ranging up to $1,500, MSG "sold out quicker than for any other fight" in its history. Ringside seats are being scalped for $4,000, and "on the street, there was a 200 percent markup on tickets, while they lasted" (INQUIRER, 3/10). With the strong sales, MSG Sports VP Kevin Wynne said the facility "will aggressively go after other major boxing events, and we will get them" (DAILY NEWS, 3/9). WINNING FORMULA: In Dallas, Holly Cain writes that IMS President Tony George is optimistic about Formula One's return to the U.S. at IMS, and Cain reports that "initial indications" are that corporate support "is there." Although a date has yet to be set for the race, "ticket demand already has been high just from the current IMS ticketholder base" (DALLAS MORNING NEWS, 3/11).