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ANDERSEN CONSULTING EARNS 4.2/9 OVERNIGHT RATING FOR SUNDAY
Published March 1, 1999
Jeff Maggert won the inaugural Andersen Consulting Match Play Championship on the 38th hole during Sunday's final round, beating Andrew Magee with a 20-foot chip-in. Afterward, the runner-up Magee commented on the final, which was absent of the game's top players: "I don't think it worked for you (the media). I think it worked for me." Maggert won $1M, while Magee took home $500,000 (DALLAS MORNING NEWS, 3/1). For the event's ratings, see (#29). In N.Y., Dave Anderson writes that until Sunday's exciting finish, the tournament "had been more monotonous than marvelous" (N.Y. TIMES, 3/1). In Chicago, Ed Sherman calls Sunday's final round featuring Maggert and Magee a "huge letdown for a week that had such potential" (CHICAGO TRIBUNE, 3/1). In Akron, Michael Weinreb writes that the first-time World Tour event ended with "two guys with all the star power of the Maytag repairman, playing for a cool million in front of sparse galleries and bored TV audiences. ... Funny. ABC ... kept telling us it didn't matter" (BEACON JOURNAL, 3/1). USA TODAY's Rudy Martzke writes that if it "weren't for the dramatic duel of the largely unknown golfers [on Sunday] ... ABC wouldn't have survived the three-day match-play massacre of the sport's top names, the potential drawback of this over-hyped format" (USA TODAY, 3/1). In Houston, David Barron writes that ABC "did get a mild break with the suspenseful ending" (HOUSTON CHRONICLE, 3/1). In Atlanta, Prentis Rogers gives credit to ABC for "truth in advertising" in airing a sound bite of Maggert saying that Sunday's final is "probably not the match you wanted, but it's the match you're getting." But Rogers adds that the names of Maggert and Magee "weren't evident in the ABC promos prior to Sunday" (ATL. CONSTITUTION, 3/1). On GOLFWEB, Lorne Rubenstein writes that ABC anchor Mike Tirico "protested too much during" the final and kept "drumming up the joys of match play even when the stars [were] long gone" (GOLFWEB, 2/28). But in Orlando, Larry Guest called the event a "refreshing start" to the series and added that "it's sad that we've reached an age where the credibility of sporting competitions overwhelmingly is judged on the basis of Nielsens and star power" (ORLANDO SENTINEL, 2/28). FINAL NOTES: During Tiger Woods' loss on Friday, a voice in the gallery said, "C'mon Tiger, don't make us watch basketball on Sunday" (N.Y. TIMES, 2/27). After losing, Woods said his absence "may hurt the (TV) ratings a little bit" (ATLANTA CONSTITUTION, 2/27)....In L.A., J.A. Adande reports that Woods tried to get tickets to yesterday's Rockets-Lakers game and even called Charles Barkley, but "by then it was way too late" (L.A. TIMES, 3/1)....Magee, who sports a Coors Light ad on his golf shirt, was drinking a Bud Light at his press conference Saturday (GOLFWEB, 2/27). ...CNN/SI.com asked browsers if the event exceeded, met or fell short of their expectations. Of 7,407 votes, 34% said it exceeded their expectations, 28% said it met their expectations, while 38% said it fell short of expectations.