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WANTED: SPONSOR FOR TX BOWL WITH GOOD RATINGS AND ATTENDANCE
Published February 5, 1999
The Alamo Bowl is looking for a new title sponsor to replace Builders Square, the company which has sponsored the bowl game since its debut in '93. The Hechinger Investment Co., which purchased Builders Square in '97 and is owned by CA-based investment banking firm Leonard Green & Assoc., decided not to renew its title sponsorship (Alamo Bowl). WHO'S NEXT? In San Antonio, Tim Griffin reports that Alamo Bowl Exec Dir Derrick Fox said that he "received a pitch" from an unidentified company less than six hours after the announcement was made yesterday morning. Griffin adds that the bowl "should be in a better position now" from a sponsorship standpoint than when it started in '93 because it includes two of the top four football crowds in the Alamodome's history, as well as two of the top five most- watched bowl games in ESPN history. ESPN has six years left on a seven-year contract it signed last year. The bowl game has also been a "tourism boom" for San Antonio, as the '98 game drew more than 37,000 visitors to the city and had an estimated economic impact of $10M (EXPRESS-NEWS, 2/5).