MLB STARS BIZ DEVELOPMENT: RIPKEN'S FIXINS, REGGIE'S TEDDIES

          Orioles 3B Cal Ripken Jr. is "developing a line of
     foods" with N.Y.-based "celeb-food company" Famous Fixins,
     according to Mitchell Fink of the N.Y. DAILY NEWS.  The
     first project, which will launch in April and be sold
     throughout the MLB season, is a "limited-edition cereal
     commemorating" Ripken's consecutive games streak.  A portion
     of the proceeds from the program will benefit The Kelly &
     Cal Ripken Jr. Foundation (N.Y. DAILY NEWS, 2/25).
          REGGIE FEELING WARM AND CUDDLY: Also in N.Y., Neal
     Travis reports that MLB HOFer Reggie Jackson is going to
     have his own toy line, "cuddly items called Mr. Octobears." 
     The former player's agent Matt Merola said that "part of the
     profits" will go to Jackson's October Foundation, which
     helps underprivileged children (N.Y. POST, 2/25).