WKYC IN CLEVELAND IS DAWGING IT! NBC AFFIL WINS BROWNS DEAL

          The Browns have awarded local TV broadcasting rights to
     WKYC-NBC, according to David Morgan of the AKRON BEACON
     JOURNAL.  WKYC will broadcast the team's preseason games not
     seen on national TV and will produce both pre- and post-game
     shows.  WKYC also plans a weekly magazine show and a
     Saturday morning show geared toward children.  Browns VP/
     Communications & Public Affairs Alex Martins says the kids
     show will "be educationally focused but with a Browns theme"
     (BEACON JOURNAL, 2/23).  In Cleveland, Roger Brown reports
     that the two-year deal has WKYC paying the Browns $2M this
     season and $2.1M in 2000.  The deal also includes an option
     for a third year at a cost of $2.2M (PLAIN DEALER, 2/23).