Former Bills coach Marv Levy has signed as a
spokesperson for the National Fluid Milk Processor Promotion
and Osteoporosis Program, in a deal handled by Chicago-based
Burns Sports (Burns Sports)....Tom Watson will become the
second PGA Tour golfer to join Team Cadillac. Fred Couples
is the other PGA Tour member. Team Cadillac consists
largely of Senior PGA Tour players (DETROIT NEWS, 2/23).
ALL KINDS OF RACIN': Electronic Arts signed a multi-
year licensing deal with Formula One, giving the company
worldwide interactive rights to F-1 drivers, teams, cars and
tracks. EA plans to develop F-1 video games (EA)....The
role of sponsors in the NASCAR Winston Cup series is
examined by David Poole of the CHARLOTTE OBSERVER. Poole:
"Sponsors already get drivers and crew chiefs hired and
fired, they already strongly influence where races will and
won't be. As long as they're paying the freight, that power
will only grow" (CHARLOTTE OBSERVER, 2/23)....Goodyear will
title sponsor the 62nd Soap Box Derby in Akron, OH
(Goodyear). The AKRON BEACON JOURNAL put Goodyear's "cash
contribution" at $100,000 (AKRON BEACON JOURNAL, 2/21).