SBD/2/Events Attractions


          The Alpine World Championships in Vail will take place 
     over the next two weeks, and NBC and ESPN "will combine for
     21 hours of same-day coverage," according to Ralph Russo of
     the DENVER POST.  IMG's TWI "negotiated a time buy" with
     NBC, and TWI Senior VP Bob Horowitz said his company's
     "ties" to sponsors, such as BMW, AT&T, Chevrolet and Visa,
     helped convince them to make the initial investment. 
     Horowitz: "We had to sell 150 30-second [spots].  If we
     didn't have entry to such strong sponsors we might have been
     a little more leery."  Picabo Street is NBC's "lead analyst"
     for the broadcasts (DENVER POST, 1/31).  In Toronto, Steve
     Keating writes that the Int'l Ski Federation (ISF) faces a
     challenge selling the event to the American audience and has
     "put much of the responsibility for bringing the sport to a
     wider American audience" on Austrian skier Hermann Maier and
     his "daredevil style" (Toronto GLOBE & MAIL, 2/2).

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