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ALPINE WORLD CHAMPIONSHIPS PLAY SECOND STRING TO ELWAY?
Published February 2, 1999
The Alpine World Championships in Vail will take place over the next two weeks, and NBC and ESPN "will combine for 21 hours of same-day coverage," according to Ralph Russo of the DENVER POST. IMG's TWI "negotiated a time buy" with NBC, and TWI Senior VP Bob Horowitz said his company's "ties" to sponsors, such as BMW, AT&T, Chevrolet and Visa, helped convince them to make the initial investment. Horowitz: "We had to sell 150 30-second [spots]. If we didn't have entry to such strong sponsors we might have been a little more leery." Picabo Street is NBC's "lead analyst" for the broadcasts (DENVER POST, 1/31). In Toronto, Steve Keating writes that the Int'l Ski Federation (ISF) faces a challenge selling the event to the American audience and has "put much of the responsibility for bringing the sport to a wider American audience" on Austrian skier Hermann Maier and his "daredevil style" (Toronto GLOBE & MAIL, 2/2).