The following lists final national Nielsen ratings for last weekend's sporting events (THE DAILY):
EVENT | DATE | NET | TIME | RAT/SHR |
"Best Things In Golf" | 13-Feb | NBC | 3:00-4:00pm | 1.4/4 |
World Alpine Skiing Champ. | 13-Feb | NBC | 4:00-6:00pm | 1.1/3 |
NCAA Men's B-ball (regional) | 13-Feb | ABC | 1:30-4:00pm | 1.8/5 |
U.S. Figure Skating Champ. | 13-Feb | ABC | 4:00-6:00pm | 3.5/9 |
U.S. Figure Skating Champ. | 13-Feb | ABC | 9:00-11:00pm | 6.7/12 |
NAPA Auto Parts 300 | 13-Feb | CBS | noon-2:30pm | 3.8/11 |
Gatorade 125 | 13-Feb | CBS | 2:30-4:00pm | 3.8/11 |
Buick Invitational 3rd Rd. | 13-Feb | CBS | 4:00-6:00pm | 2.9/8 |
"NHL on Fox"(regional) | 14-Feb | Fox | 3:00-6:00pm | 1.4/3 |
Special"Playing By Heart" | 14-Feb | NBC | 2:30-3:00pm | 1.5/4 |
World Alpine Skiing Champ. | 14-Feb | NBC | 3:00-5:00pm | 1.4/4 |
"NBA Showtime" | 14-Feb | NBC | 5:00-5:30pm | 2.7/6 |
"NBA on NBC" (Pacers-Lakers) | 14-Feb | NBC | 5:30-8:15pm | 5.3/11 |
NCAA Men's B-Ball (regional) | 14-Feb | ABC | 1:30-4:00pm | 1.6/4 |
World All-Around Speed Skating | 14-Feb | ABC | 4:00-6:00pm | 1.3/3 |
Daytona 500 | 14-Feb | CBS | noon-4:00pm | 9.6/25 |
Buick Invitational | 14-Feb | CBS | 4:00-6:00pm | 6.3/15 |
RATINGS NOTES: For CBS's Daytona 500 coverage, Greensboro, NC's WFMY scored a 17.1/35 rating, giving it the highest rating of any U.S. market. The rest of the top five were: Jacksonville, FL (17.0), Indianapolis (16.5), Orlando, FL (16.4), and Charlotte, NC (15.2) (NEWS & RECORD, 2/19). Numbers for the NASCAR weekend were up all around as the Napa 300, Gatorade 125 and Daytona 500 saw ratings increases of 9%, 58% and 12%, respectively. The 6.3/15 rating for Sunday's final round of the Buick Invitational made it the highest-rated golf event of this season-to-date (CBS). OTHER NOTES: The average season rating after two weekends for the "NBA on NBC" is a 5.5/14, up 20% over last year's full-season average rating of 4.6/12 (NBC).