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Sports Industrialists

SERGEI FEELS THE URGE TO DONATE HIS '98-99 SALARY TO CHARITY

          Red Wings C SERGEI FEDOROV announced yesterday that he
     will donate his entire '98-99 base salary of $2M to endow
     the establishment of a charitable foundation in his name. 
     The foundation will distribute funds to various causes, and
     has a partnership with the Orchards Children's Services. 
     Orchards plans to use the money to open a specialized day
     camp for autistic and developmentally disabled children and
     also create a "Fedorov Scholars" program that will reward an
     "at-risk" student each year with a scholarship to a MI
     university (Advantage).  In Detroit, Helene St. James
     reports that the Sergei Fedorov Foundation also plans to
     donate $91 to a charity fund for each goal the Red Wings
     score during the remainder of the season. Last year, Fedorov
     received a $14M signing bonus and a $12M playoff bonus along
     with his $2M salary (FREE PRESS, 2/19).  Fedorov's agent
     MIKE LIUT: "People really haven't been exposed to the real
     Sergei Fedorov.  Once he injects himself into the community,
     it will show people who he really is" (USA TODAY, 2/19).  In
     Canada, Alan Adams writes the foundation marks the start of
     the "rehabilitation of" Fedorov's image, who is "best known
     for being the 29-year-old boyfriend of 17-year-old tennis
     star ANNA KOURNIKOVA."  Fedorov, asked if the charity was a
     "vehicle to improve his image": "It's not a priority.  My
     priority is to help people, help kids" (NAT. POST, 2/19).   
         

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