The following lists the average Nielsen rating for NFL broadcasts in the top 75 U.S. markets during the '98 season. The final numbers include only over-the-air NFL programming and exclusively represent game telecasts (Nielsen):
| MARKET | AVG.
DMA | | MARKET | AVG.
DMA |
| Albany | 12.8 | Memphis | 9.7 |
| Albuquerque | 13.1 | Miami/Ft. Lauderdale | 12.6 |
| Atlanta | 10.7 | Milwaukee | 19.5 |
| Austin | 15.1 | Minneapolis/St. Paul | 16.7 |
| Baltimore | 9.1 | Mobile/Pensacola | 11.6 |
| Birmingham | 9.6 | Nashville | 10.4 |
| Boston | 11.8 | New Orleans | 15.8 |
| Buffalo | 20.1 | New York | 11.2 |
| Charleston/Huntington | 7.5 | Norfolk/Portsmouth^ | 12 |
| Charlotte | 11.1 | Oklahoma City | 16.9 |
| Chicago | 10.7 | Omaha | 13.1 |
| Cincinnati | 12 | Orlando | 12.3 |
| Cleveland | 9.7 | Philadelphia | 15.3 |
| Columbus | 11.1 | Phoenix | 13.1 |
| Dallas/Ft. Worth | 20.7 | Pittsburgh | 18.2 |
| Dayton | 11.5 | Portland | 9.4 |
| Denver | 20.7 | Providence/New Bedford | 11.3 |
| Des Moines/Ames | 13.5 | Raleigh-Durham | 9.8 |
| Detroit | 10.9 | Richmond/Petersburg | 11.6 |
| Flint/Saginaw/Bay City | 8.3 | Roanoke/Lynchburg | 9.6 |
| Fresno/Visalia | 13.4 | Sacramnto/Stkton/Modesto | 14.5 |
| Grand Rapids/Klmzo/B Crk | 10.5 | Salt Lake City | 10.6 |
| Green Bay-Appleton | 25 | San Antonio | 13.8 |
| Greensboro/Hi Pt/W-Salem | 9.1 | San Diego | 13.4 |
| Greenville/Spartanburg^ | 8.2 | San Fran/Oakland/S Jose | 17.4 |
| Harrisburg/Lancaster^ | 11.5 | Seattle/Tacoma | 10.6 |
| Hartford & New Haven | 9.5 | Shreveport | 13.8 |
| Honolulu | 14.3 | Spokane | 11.8 |
| Houston | 12.7 | St. Louis | 10.1 |
| Indianapolis | 10.4 | Syracuse | 11.2 |
| Jacksonville | 18.3 | Tampa/St. Pete | 15.5 |
| Kansas City | 18.2 | Toledo | 9.8 |
| Knoxville | 7.4 | Tulsa | 14.4 |
| Las Vegas | 15 | Washington D.C. | 14.3 |
| Lexington | 5 | W Palm Beach/Ft. Pierce | 11.5 |
| Little Rock/Pine Bluff | 9.6 | Wichita/Hutchinson Plus | 14.6 |
| Los Angeles | 10.8 | Wilkes Barre/Scranton | 12.2 |
| Louisville | 7.3 | TOTAL | 12.7 |
NOTES: ^ = Greenville market includes Spartanburg, Asheville and Anderson. Harrisburg market includes Lancaster, Lebanon and York. Norfolk market includes Portsmouth and Newport News. -30-
