SBD/5/Collegiate Sports


          BCS Chair Roy Kramer considered the Univ. of TN-FSU
     national championship game, the first of four BCS bowl
     games, "a success" and that the system "did what we hoped it
     would do," according to Nicholas Cotsonika of the DETROIT
     FREE PRESS.  Kramer: "I think we created more interest in
     the regular season. ... Attendance was up.  People were
     excited" (DETROIT FREE PRESS, 1/5).  More Kramer: "College
     football is the only sport where the regular season has
     meaning. ...(If) you have a playoff, that would kill the big
     regular-season games" (CHICAGO TRIBUNE, 1/5).  
          BCS NOTES: The Fiesta Bowl attendance of 80,740 was a
     record high for the game (DALLAS MORNING NEWS, 1/5)....Each
     fan in attendance received salsa, a bag of chips and a
     souvenir cup.  FSU OT Ross Brannon: "You see all the
     Tostitos stuff everywhere -- it has the feel of a national
     championship game" (PITTSBURGH POST-GAZETTE, 1/5)....Ticket
     brokers at the Fiesta Bowl began the month "reportedly
     receiving" $750 for tickets to the game (ORLANDO SENTINEL,
     1/5)....USA TODAY's Christine Brennan writes on sponsorship
     at the Fiesta Bowl, with the Tostitos brand name
     "unavoidable, ... painted on the field, in letters three
     times larger than the words 'Fiesta Bowl'" (USA TODAY,
     1/5)....Frito-Lay will produce a Tostitos bag with the Univ.
     of TN logo, a "1998 National Champion" banner and the Fiesta
     Bowl logo.  The bags will be sent to local retail stores and
     will be available for a limited time (Frito-Lay).

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