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BCS ON ROCKY TOP OF THE WORLD: KRAMER THINKS SERIES DID JOB
Published January 5, 1999
BCS Chair Roy Kramer considered the Univ. of TN-FSU national championship game, the first of four BCS bowl games, "a success" and that the system "did what we hoped it would do," according to Nicholas Cotsonika of the DETROIT FREE PRESS. Kramer: "I think we created more interest in the regular season. ... Attendance was up. People were excited" (DETROIT FREE PRESS, 1/5). More Kramer: "College football is the only sport where the regular season has meaning. ...(If) you have a playoff, that would kill the big regular-season games" (CHICAGO TRIBUNE, 1/5). BCS NOTES: The Fiesta Bowl attendance of 80,740 was a record high for the game (DALLAS MORNING NEWS, 1/5)....Each fan in attendance received salsa, a bag of chips and a souvenir cup. FSU OT Ross Brannon: "You see all the Tostitos stuff everywhere -- it has the feel of a national championship game" (PITTSBURGH POST-GAZETTE, 1/5)....Ticket brokers at the Fiesta Bowl began the month "reportedly receiving" $750 for tickets to the game (ORLANDO SENTINEL, 1/5)....USA TODAY's Christine Brennan writes on sponsorship at the Fiesta Bowl, with the Tostitos brand name "unavoidable, ... painted on the field, in letters three times larger than the words 'Fiesta Bowl'" (USA TODAY, 1/5)....Frito-Lay will produce a Tostitos bag with the Univ. of TN logo, a "1998 National Champion" banner and the Fiesta Bowl logo. The bags will be sent to local retail stores and will be available for a limited time (Frito-Lay).