NCAA Settles Concussion Lawsuit Big Ten's Delany Addresses Push For Autonomy Q&A With Michigan AD Dave Brandon Barbour The First Female AD At Penn State UNC Unveils Plan For Former Athletes To Graduate C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Tennessee Sees Increase In Football Ticket Sales Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape
Upcoming Conferences and Events
CASHING IN THEIR CHIPS: TEMPE, FRITO-LAY BENEFIT FROM FIESTA
Published January 4, 1999
Fiesta Bowl organizers "are hoping" tonight's national championship game "will pump" up to $120M into the local economy, according to Tim Molloy of the AP (AP, 1/1). CHIPS AHOY! In Dallas, Richard Alm calls Frito-Lay's title sponsorship of the game "the year's biggest marketing event" for its Tostitos brand. L.A.-based Sports Business Group's David Carter, on Frito-Lay's sponsorship: "They've put together the money and the people to get a return on their investment." The company sponsored a block party for 150,000 people on New Year's Eve in Tempe, the game's location, and will sponsor pregame "festivities" around Sun Devil Stadium today (DALLAS MORNING NEWS, 1/4). Frito-Lay spokesperson Lynn Markley, on FL State (FSU) coach Bobby Bowden carrying a bag of Tostitos at the Tempe airport last week: "It was totally unexpected but very much appreciated." In N.Y., Claudia Carpenter reported that Frito-Lay paid $8M for the official sponsorship, which includes $3M for air time on ABC's broadcast and $5M for the title right. Carpenter: "Plus, Frito-Lay gets to wine and dine 75 of its best customers and take them to the game" (N.Y. POST, 1/3). FSU CB Mario Edwards, on the ubiquitous Tostitos brand: "Man, I'm tired of salsa. We wake up, and it's salsa. We got chips and dip for breakfast" (TAMPA TRIBUNE, 1/1)....The Tostitos commercial featuring a singing Bill Parcells will air throughout January (Frito-Lay).