Menu
Sports Media

PGA TOUR LOOKS TO FEED THE MASSES WITH MORE PROGRAMMING

          The PGA Tour announced two "significant" initiatives
     yesterday at the World Golf Village in FL, according to Bob
     McClellan of the FL TIMES-UNION.  The Tour has "begun
     providing a world feed of all Tour events" to its int'l
     broadcast partners emanating from the PGA Tour Productions
     studio, and a "golf studio show will begin today in
     conjunction" with the USA Network.  Previously, foreign
     sites would run their own commercials during a broadcast or
     their show would "simply go to black."  Now, the world feed,
     which reaches an estimated 140 countries, will provide int'l
     broadcasters "features on international players and special
     leaderboards which show international graphics packages to
     make for a more seamless production."  The studio show will
     be filmed at PGA Tour Productions at the World Golf Village
     with host Bill Patrick.  It will be seen during USA's
     coverage of the first two rounds of each Tour event "over
     the next 12 weeks of the season" (TIMES-UNION, 1/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/28/Sports-Media/PGA-TOUR-LOOKS-TO-FEED-THE-MASSES-WITH-MORE-PROGRAMMING.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/28/Sports-Media/PGA-TOUR-LOOKS-TO-FEED-THE-MASSES-WITH-MORE-PROGRAMMING.aspx

CLOSE