Miller Brewing has purchased an exclusive presenting
sponsorship package for ESPN.com's on-site Super Bowl
coverage, according to Terry Lefton of BRANDWEEK. The site
features a Miller Lite beer icon along with rotating banners
on ESPN.com's NFL and Super Bowl pages (BRANDWEEK, 1/25).
FAN PAGES: Both the Atlanta Constitution and the Denver
Post are running a contest inviting Falcons and Broncos fans
to create their own Web page. AccessAtlanta will give
winners of the best Falcons fan page an NFC Championship hat
and "Super Birds" T-shirt. To enter, fans can go to www.
accessatlanta.com and click on the fan site contest link
(ATLANTA CONSTITUTION, 1/26). The Denver Post is sponsoring
a similar contest at www.denverpost.com. Winners will
receive a Broncos helmet, a John Elway jersey and a Terrell
Davis jersey. The Denver Post's Online Community
Coordinator Bethanne Dressel said the site has "seen a huge
increase" in traffic since the contest began (THE
DAILY)....Lycos, Inc., NTN Communication, Inc. and the NFL
are launching NTN's QB1 game on Superbowl.com. The game,
which allows players to win points by predicting the next
offensive play prior to the snap of the ball, will be
available for fans to play on their home PCs during the
Super Bowl in conjunction with the live NFL game telecast.
Players can register on Superbowl.com (Lycos).
THE COVER BOYS: Next week's TV Guide will feature
multiple regional covers of Falcons QB Chris Chandler and RB
Jamal Anderson in Atlanta and Broncos QB John Elway, TE
Shannon Sharpe, RB Terrell Davis and WR Ed McCaffrey in
Denver. The rest of the U.S. will see TV Guide's Award
nominees (ATLANTA CONSTITUTION, 1/23).
