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WAS ACTION ENOUGH FOR SPONSORS? IS SAMARANCH SAFE FOR NOW?

          IOC Marketing Dir Michael Payne said yesterday's
     actions by the IOC "will rebuild sponsors' confidence in the
     system."  He said that with the action, Salt Lake City 2002
     execs should have time to raise enough sponsorship support
     to meet their $1.45B budget, but if they don't, cuts will
     have to be made, as the IOC "revenues already are committed
     to sports-programs worldwide" (SALT LAKE TRIBUNE, 1/25). 
     The WALL STREET JOURNAL's Stefan Fatsis reports that after
     yesterday's IOC report, "sponsors were cautious.  Some said
     they wouldn't comment until the IOC took further action." 
     John Hancock Mutual Life Insurance President David
     D'Alessandro: "What (the IOC) has done basically is bought
     time.  Now we're going to see whether this is a
     metamorphosis beginning to take place or whether they  ...
     return to their old ways."  Xerox Dir of Olympic Marketing
     Terry Dillman: "It's a good start.  But it's certainly not
     the finish line" (WALL STREET JOURNAL, 1/25).
          SAMARANCH SAFE FOR NOW? Samaranch said yesterday he
     "never considered resigning as an option.  My hope is to
     leave for my successor a reformed IOC with the prestige it
     deserves" (WASHINGTON POST, 1/25).  In Calgary, George Gross
     writes that Samaranch "will have to continue to act
     swiftly."  He adds that there might "be behind-the-scenes
     manoeuvering to force Samaranch out before his term expires
     in 2001.  Dissidents couldn't do it in the past because
     Samaranch's position was strong" (CALGARY SUN, 1/25).  The
     FINANCIAL TIMES' Harverson & Burns: "No prominent IOC
     figures have publicly called for Mr. Samaranch's removal,
     which suggests he retains the support of the people that
     matter" (FINANCIAL TIMES, 1/25).  A FINANCIAL TIMES
     editorial states that calls for Samaranch's resignation "are
     surely justified," as he "must take prime responsibility"
     for the system (FINANCIAL TIMES, 1/25).  In Toronto, Bert
     Roiughton, Jr.: "Despite calls for Samaranch's head as the
     bidding scandal has unfolded, the IOC president seems to
     have strengthened his grip on power" (TORONTO STAR, 1/24). 
     The FINANCIAL TIMES' Patrick Harverson: "Speculation is
     mounting that some senior IOC figures angered by Samaranch's
     failure to control the excesses of members ... will ask [him
     to resign]."  The "final word on whether he stays or goes
     may well rest" with the Olympic sponsors (FINANCIAL TIMES,
     1/23).  In Toronto, Randy Starkman writes that the scandal
     is "far from over" and what the IOC "needs is someone
     without Samaranch's baggage to restore the confidence of the
     public" (TORONTO STAR, 1/25).  Also in Toronto, Ken Fidlin:
     "The sooner he's gone, the sooner the healing can begin"
     (TORONTO SUN, 1/25). In DC, Michael Wilbon: "If a new day is
     going to dawn in the IOC, Samaranch has to go.  If not, this
     whole thing is a sham and waste of our time" (WASHINGTON
     POST, 1/25).  ESPN's Mike Lupica, who likened the IOC to
     organized crime: "I wasn't aware that the five rings meant
     the five families."  Lupica added that Samaranch must step
     down: "Eventually, there will be a cry for this" ("The
     Sports Reporters," 1/24).  Former USOC President Robert
     Helmick wrote an op-ed for Sunday's N.Y. TIMES stating that
     "nothing short of the departure" of Samaranch and "his close
     associates will allow the sweeping changes needed to restore
     public confidence in the Olympic Games" (N.Y. TIMES, 1/24). 
     Before yesterday's report, USOC Exec Dir Dick Schultz said
     Samaranch could face a "palace revolt" (N.Y. TIMES, 1/23).
          WAS PROBE "MOTIVATED" BY ELECTION? USA TODAY's Mike
     Dodd reports that despite the report, the IOC's "journey is
     still uphill."  He notes that three members implicated "have
     suggested the probe was motivated in part by members eyeing
     the 2001 election" to succeed Samaranch.  Dodd: "That race
     is wide open, and four members of the inquiry panel are
     considered possible candidates" (USA TODAY, 1/25).  
          WHAT ABOUT POUND? In Toronto, Randy Starkman wrote that
     Pound's investigation "will likely make or break any future
     bid by him to become president of the IOC.  Some think Pound
     is being set up to fail. ... Others believe the IOC will
     have no choice but to anoint him if he can extricate the
     organization from the biggest ethics crisis it's ever
     faced."  While he was viewed as "the natural heir" to
     Samaranch, "there is a feeling in some quarters his star has
     dimmed and his supporters fear he has always acted too
     independently to have a chance" (TORONTO STAR, 1/23). 
          NOTES: In N.Y., Phil Mushnick writes that NBC News "has
     done a good job reporting" on the Olympic scandal despite
     the network's investment in the Games.  But he adds that NBC
     News "has not yet reported" on the role of NBC Sports Senior
     VP and IOC member Alex Giladi (N.Y. POST, 1/25)....One of
     the two companies who put a possible Olympic sponsorship on
     hold is reportedly BMW (SALT LAKE TRIBUNE, 1/23). 

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