SBD/21/Events Attractions

ESPN HEADED FOR THE "GREAT OUTDOORS" WITH NEW CONCEPT

          ESPN announced the creation of the ESPN Great Outdoor
     Games yesterday, a four-day event consisting of outdoor
     sports competition in events such as bass fishing and
     shooting.  The games, to be held in Lake Placid, NY, will
     feature $300,000 in prize money and will air on both ESPN
     and ESPN2 in July and August, 2000 (ESPN).  In Pittsburgh,
     Chuck Finder writes that whether the games will run on ABC
     "remains to be seen."  ESPN Senior VP Jeff Ruhe: "It is not
     contemplated that this will have an ABC element" (PITTSBURGH
     POST-GAZETTE, 1/21).  ESPN will hire outside organizations
     to run the event but will own the rights (N.Y. TIMES, 1/21). 
     Ruhe notes that "if the 17 hours" of planned games
     programming "deliver upbeat Nielsen ratings," the network
     will make the Great Outdoor Games an annual event, similar
     to the X Games.  Ruhe credits the creation of the Games as a
     result of the ratings growth of ESPN's Saturday morning
     block of outdoor sports programming (VARIETY, 1/21).  In
     Baltimore, Milton Kent writes, "Mark your calendar, and
     gather the family around for one of the great events in the
     history of recorded sports" (BALTIMORE SUN, 1/21).       

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug