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THRILL (OR CHILL) OF SOUTH BEND TOO MUCH FOR HALL OF FAME?
Published January 20, 1999
The College Football Hall of Fame, which was constructed for $14M in South Bend, IN, drew only 71,700 in '98, its third full year of operation, according to Kathleen McKernan of the INDIANAPOLIS STAR-NEWS. That's a "fraction of the admissions originally projected," as some felt the facility would draw 200,000 visitors annually. But McKernan reported that "attendance isn't the only problem" for the Hall of Fame, as sponsorships have dropped from a "hoped- for" $825,000 to $536,000 or less in '98. Coca-Cola and Burger King have pulled out as a sponsors, and others "are in limbo." But Hall of Fame Exec Dir Bernie Kish said that reasons for "optimism" include increased revenue from the museum's banquet facilities, a series of speakers during the winter and the hiring of a new sports marketing firm to help in brand-building (INDIANAPOLIS STAR-NEWS, 1/19).