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NFL DIVISIONAL CHAMPIONSHIPS SEE LITTLE CHANGE IN RATINGS

          Nielsen ratings for the NFL Conference Championships
     were "about even" with last year, according to USA TODAY's
     Rudy Martzke.  Fox's earned a 26.2 Nielsen overnight for the
     Falcons-Vikings, similar to last year's 26.1 rating for the
     Broncos-Steelers on NBC in the same time slot.  CBS's 27.3
     Nielsen overnight for the Jets-Broncos was down 1% from
     Fox's 27.7 for the Packers-49ers in the late time slot last
     year (USA TODAY, 1/19).  The Jets-Broncos earned a 30.0/52
     in the N.Y market, while the game earned a 54.4 rating in
     Denver.  The Falcons-Vikings earned a 50.6 rating in Atlanta
     and a 47.7 in Minneapolis/St. Paul.  Denver and Minneapolis
     both had viewer shares topping 80% (Richard Sandomir, N.Y.
     TIMES, 1/19).  NEWSDAY's Steve Zipay notes that "The NFL
     Today" on CBS took a "major hit" from the overtime Falcons-
     Vikings game, as the show earned a "paltry" 2.6/5, compared
     to a 9.4/24 last year (NEWSDAY, 1/19).  In Detroit, Steve
     Crowe wrote that the NFL gave CBS permission for a 12-minute
     start delay with the NFC game in OT (FREE PRESS, 1/18). 
          SUPER LINEUP OF TEAMS? DAILY VARIETY's Richard Morgan
     writes that this year's Super Bowl advertisers "have reason
     to be content" with the contestants, as the game features
     the U.S.'s 10th-largest market against its 18th-largest
     market.  Fox Sports Senior VP/Media Relations Vince Wladika:
     "We got returning champions in Denver.  And Atlanta's going
     to deliver the entire Southeast" (VARIETY, 1/19).

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