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NFL DIVISIONAL CHAMPIONSHIPS SEE LITTLE CHANGE IN RATINGS
Published January 19, 1999
Nielsen ratings for the NFL Conference Championships were "about even" with last year, according to USA TODAY's Rudy Martzke. Fox's earned a 26.2 Nielsen overnight for the Falcons-Vikings, similar to last year's 26.1 rating for the Broncos-Steelers on NBC in the same time slot. CBS's 27.3 Nielsen overnight for the Jets-Broncos was down 1% from Fox's 27.7 for the Packers-49ers in the late time slot last year (USA TODAY, 1/19). The Jets-Broncos earned a 30.0/52 in the N.Y market, while the game earned a 54.4 rating in Denver. The Falcons-Vikings earned a 50.6 rating in Atlanta and a 47.7 in Minneapolis/St. Paul. Denver and Minneapolis both had viewer shares topping 80% (Richard Sandomir, N.Y. TIMES, 1/19). NEWSDAY's Steve Zipay notes that "The NFL Today" on CBS took a "major hit" from the overtime Falcons- Vikings game, as the show earned a "paltry" 2.6/5, compared to a 9.4/24 last year (NEWSDAY, 1/19). In Detroit, Steve Crowe wrote that the NFL gave CBS permission for a 12-minute start delay with the NFC game in OT (FREE PRESS, 1/18). SUPER LINEUP OF TEAMS? DAILY VARIETY's Richard Morgan writes that this year's Super Bowl advertisers "have reason to be content" with the contestants, as the game features the U.S.'s 10th-largest market against its 18th-largest market. Fox Sports Senior VP/Media Relations Vince Wladika: "We got returning champions in Denver. And Atlanta's going to deliver the entire Southeast" (VARIETY, 1/19).