SBD/19/Sports Media

NFL DIVISIONAL CHAMPIONSHIPS SEE LITTLE CHANGE IN RATINGS

          Nielsen ratings for the NFL Conference Championships
     were "about even" with last year, according to USA TODAY's
     Rudy Martzke.  Fox's earned a 26.2 Nielsen overnight for the
     Falcons-Vikings, similar to last year's 26.1 rating for the
     Broncos-Steelers on NBC in the same time slot.  CBS's 27.3
     Nielsen overnight for the Jets-Broncos was down 1% from
     Fox's 27.7 for the Packers-49ers in the late time slot last
     year (USA TODAY, 1/19).  The Jets-Broncos earned a 30.0/52
     in the N.Y market, while the game earned a 54.4 rating in
     Denver.  The Falcons-Vikings earned a 50.6 rating in Atlanta
     and a 47.7 in Minneapolis/St. Paul.  Denver and Minneapolis
     both had viewer shares topping 80% (Richard Sandomir, N.Y.
     TIMES, 1/19).  NEWSDAY's Steve Zipay notes that "The NFL
     Today" on CBS took a "major hit" from the overtime Falcons-
     Vikings game, as the show earned a "paltry" 2.6/5, compared
     to a 9.4/24 last year (NEWSDAY, 1/19).  In Detroit, Steve
     Crowe wrote that the NFL gave CBS permission for a 12-minute
     start delay with the NFC game in OT (FREE PRESS, 1/18). 
          SUPER LINEUP OF TEAMS? DAILY VARIETY's Richard Morgan
     writes that this year's Super Bowl advertisers "have reason
     to be content" with the contestants, as the game features
     the U.S.'s 10th-largest market against its 18th-largest
     market.  Fox Sports Senior VP/Media Relations Vince Wladika:
     "We got returning champions in Denver.  And Atlanta's going
     to deliver the entire Southeast" (VARIETY, 1/19).

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