SBD/19/Sports Media

FOX SPORTS ADDS NFL EUROPE GAMES TO SUMMER SCHEDULE

          During halftime of Sunday's NFC Championship Game, Fox
     Sports and the NFL announced a partnership to broadcast NFL
     Europe League regular-season games beginning this season. 
     The deal, which is in place for the '99 and 2000 seasons,
     includes the national broadcast on Fox of one NFLEL game on
     each of the league's final three Sundays, June 6, 13 and 20,
     and the broadcast of the '99 World Bowl on June 27.  FSN
     will also air one game-of-the-week beginning April 17 (NFL). 
          BUT ARE AFFILS HAPPY? News of the additional weekend
     sports programming comes as MEDIAWEEK's Freeman & Consoli
     write that Fox's reclaiming of weekend time "has raised
     concerns" among some affils over loss of spot inventory and
     contractual conflicts with syndicators.  Fox's recent pickup
     of some NTRA races and two women's pro tennis events, along
     with the NFLEL, has "several" Fox station execs saying "the
     network's ever-expanding sports slate may be a source of
     contention" at next week's affils meeting in New Orleans. 
     Fox Sports Senior VP/Media Relations Vince Wladika: "Our
     affiliates have to realize that they are part of a network,
     and that live network sports programming has [increased] the
     value of their stations immensely" (MEDIAWEEK, 1/18 issue). 
               
Return to top

Related Topics:

News Corp./Fox, NFL, NTRA, Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug