NBC Has Sold 70-80% Of Super Bowl Ad Time A-B Concerned Over NFL's Handling Of Issues NBPA's Roberts: Meeting Players A Priority Harman Announces NBA Sponsorship Deal Atlanta Mayor Vows City Won't Lose Hawks Knicks' James Dolan Puts Knicks On Backburner Bulls Open Downtown Practice Facility Hawks' Koonin Pens Apology Letter Cavs To Sell Tickets Through Lottery Wizards, Spurs Get Redesigned Courts
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
TWO REPORTS DIFFER ON FUTURE OF NBA BEER CATEGORY
Published January 19, 1999
A-B has "quietly" inked a "major four-year NBA ad agreement" with NBC, according to Langdon Brockinton of the SPORTSBUSINESS JOURNAL. A-B VP/Corporate Media & Sports Marketing Tony Ponturo: "We did not let the lockout influence our positioning long-term with the NBA." Ponturo said that A-B would run "multiple spots" per NBA broadcast. Ponturo stressed the NBA's "broad appeal to different ethnic groups." Ponturo: "You like the dimension of the NBA because of its appeal to the Hispanic market and the African-American market and the Anglo market" (SBJ, 1/18). IS COORS LOOKING TO TAP THE NBA? In Chicago, George Lazarus reports that although A-B will "probably" become the Official Beer Of The NBA after Miller Brewing chose not to renew, it "continues to play hardball with the TV networks." Lazarus reported that CO-based Coors Brewing, which has sponsored the NBA during the Playoffs and Finals, but not during the regular season, "wants to get more involved" as a league sponsor (CHICAGO TRIBUNE, 1/18).