Boston 2024 Counting On Corporate Sponsorships Mayor: Boston Games Overruns Not On Taxpayers NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage USOC Praises Boston 2024's Progress Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Discovery Lands European Oly Rights Through '24 Boston 2024 Can't Find Home For Velodrome
THE WEST IS THE BEST! COMPANY MAKES OLYMPIC PAYMENT
Published January 19, 1999
US West officials "decided Friday to deliver" a $5M sponsorship payment that they delayed while investigations were proceeding into SLOC bribery charges, according to Bruce Finley of the DENVER POST. US West President Sol Trujillo: "We are pleased with the decisive actions of Utah Governor Mike Leavitt and the Salt Lake Organizing Committee to restore the integrity of the Winter Games." Meanwhile, IOC Marketing Dir Michael Payne said the Games' corporate sponsors "have been absolutely 100 percent behind the Olympic movement." Payne, who met with sponsors last week, called them, "Fully committed. ... They understand the steps we are taking to address the problems. They are pleased with the speed" (DENVER POST, 1/16). A-B "QUIETLY" MAKES OLYMPIC PACT: The SPORTSBUSINESS JOURNAL's Langdon Brockinton reports that A-B has "completed an Olympics ad deal with NBC." Tony Ponturo, A-B VP/Corporate Media & Sports Marketing: "We quietly did that within the last couple of months" (SBJ, 1/18 issue).