IOC's '24/'28 Idea Not Going Over Well Budapest Drops Out Of '24 Games Race NBC Criticized For Airing Avalanche-Sabres Rio Venues In Disrepair Six Months After Games Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision Korean Political Turmoil Overshadows '18 Games NBCU Uses Holistic Metric In Selling Olympic Ads
THE WEST IS THE BEST! COMPANY MAKES OLYMPIC PAYMENT
Published January 19, 1999
US West officials "decided Friday to deliver" a $5M sponsorship payment that they delayed while investigations were proceeding into SLOC bribery charges, according to Bruce Finley of the DENVER POST. US West President Sol Trujillo: "We are pleased with the decisive actions of Utah Governor Mike Leavitt and the Salt Lake Organizing Committee to restore the integrity of the Winter Games." Meanwhile, IOC Marketing Dir Michael Payne said the Games' corporate sponsors "have been absolutely 100 percent behind the Olympic movement." Payne, who met with sponsors last week, called them, "Fully committed. ... They understand the steps we are taking to address the problems. They are pleased with the speed" (DENVER POST, 1/16). A-B "QUIETLY" MAKES OLYMPIC PACT: The SPORTSBUSINESS JOURNAL's Langdon Brockinton reports that A-B has "completed an Olympics ad deal with NBC." Tony Ponturo, A-B VP/Corporate Media & Sports Marketing: "We quietly did that within the last couple of months" (SBJ, 1/18 issue).