SBD/13/Sports Media

MEDIA NOTES

          In N.Y., WWOR-XX's Russ Salzberg was "forced" to cut
     short an interview with Mike Tyson when Tyson "launched into
     a series of X-rated answers that had to be bleeped out." 
     When asked why he insisted on swearing, Tyson told Salzberg, 
     "I'm talking to you the way I want to talk to you."  Tyson
     then cursed Salzberg for ending the interview (N.Y. POST,
     1/13)....In Toronto, Josh Rubin writes that NBA.com "will be
     coming under increased scrutiny" as a bridge to bring fans
     back after the lockout.  The site plans to offer more stat
     categories and an expanded history section.  NBA.com Dir
     Stefanie Scheer says there are no plans to make online radio
     coverage of NBA games available for free.  But there are
     plans to make a free game accessible every night, while last
     year there were three free games a week (TOR. STAR, 1/13).
     ...Sport Magazine said it has increased its rate base 33% to
     1 million for the first quarter of '99. New advertisers in
     the title are Absolut, Gillete, And 1, Reebok, Coca-Cola,
     Chevrolet Monte Carlo and Pontiac Grand Prix (Sport).

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