SBD/13/Sponsorships Advertising Marketing

AIR WALKS: JORDAN'S RETIREMENT HAS NIKE SHARES DOWN 5%

          Nike said it wouldn't comment on Michael Jordan's
     retirement before he held his press conference today in
     Chicago.  The company's stock price fell 2 3/8, or 5.4%, to
     close at 42 yesterday (Mult., 1/13).  In Boston, Michael
     Holley: "Remember the days when Nike was just another in a
     line of shoe companies?  When the familiar swoosh did not
     trigger a whisper of 'Nike' in your psyche?  That was the
     case in the early 1980's, until Jordan came into the NBA
     with his own brand of multicolored Nike sneakers" (BOSTON
     GLOBE, 1/13).  A PHILADELPHIA INQUIRER editorial challenges
     Jordan to become more active in issues facing Nike,
     including charges of poor working conditions at their Asian-
     contracted plants: "Jordan helped make this unjust system
     work and derived massive benefit from it, while distancing
     himself from the ethical quandary.  In retirement, it's part
     of his game he desperately needs to work on.  The issue
     needs a champion" (PHILADELPHIA INQUIRER, 1/13).
          ON THE STREET: Shares of Quaker Oats, maker of
     Gatorade, fell 3/4 to 59 3/16 yesterday, while shares of
     Rayovac, another Jordan-endorsed company, fell 1/2 to 24
     1/2.  Sara Lee, parent to Jordan-endorsed Hanes, rose 3/8 to
     close at 26 yesterday (BLOOMBERG NEWS, 1/12).
           
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Related Topics:

NBA, Nike, Sara Lee

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