OPUS President and USOC Deputy Secretary General John
Krimsky said Monday that "it will take an extra year to
achieve his goal of raising" $859M in revenue for the joint
marketing venture between the USOC and SLOC for the 2002
Games, according to Gorrell & Boulton of the SALT LAKE
TRIBUNE. Krimsky: "I still have a high degree of confidence
that we will make our goal." Krimsky now will target a
completion date of August 1, 2000. The "delay could force
remaining SLOC officials to alter their preparations" for
the Games. Krimsky said the joint marketing effort has
raised about 72% of its goal, $615M in cash, products and
services. Of that, about $460M goes to SLOC. Sponsors and
suppliers are being "counted on to provide" $775M for the
2002 Games, roughly 53% of SLOC's budget (SALT LAKE TRIBUNE,
1/12). IOC member Marc Hodler said SLOC may have trouble
raising the final funds: "With the reaction in Utah and Salt
Lake City, it's going to be difficult" (AP, 1/12).
COKE ON ICE: Coca-Cola said the Salt Lake City bid
scandal "could threaten the corporation's future Olympic
funding if not cleared up quickly." Coca-Cola Olympic
Marketing spokesperson Ben Deutch: "If not handled properly,
this could have significant negative impact on our
involvement with the Games as well as that of other
sponsors." IOC Marketing Dir Michael Payne is scheduled to
meet with Coca-Cola officials in Atlanta today and
Wednesday. Another Olympic sponsor, UPS, said it will
decide later this year if it will renew its Olympic tie, but
the company's Olympic Marketing spokesperson Susan Rosenberg
said, "What happens [with the Salt Lake City scandal] will
factor into that decision" (ATLANTA CONSTITUTION, 1/12).
