World Series Tickets Reach Record High Sprint, A-B Create Interactive Beer Tap Handles Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight
Upcoming Conferences and Events
TYSON FIGHT NOT A KNOCKOUT IN TICKET OR PPV SALES JUST YET
Published January 12, 1999
With ticket sales "sluggish," the Mike Tyson-Frans Botha fight is facing a local PPV blackout in Las Vegas, according to Royce Feour of the LAS VEGAS REVIEW-JOURNAL. The fight will be held at the MGM Grand on Saturday. America Presents VP Fred Sternberg: "The blackout is still in place. We are not going to address it until every last ticket is sold." An MGM spokesperson "would not reveal" the number of tickets sold, but sales are "expected to improve this week" (LAS VEGAS REVIEW-JOURNAL, 1/10). In N.Y., Michael Katz reports that "promoters are hoping" for 12,000 at the 16,325-seat MGM Grand Arena. Promoters also "hope" there will be one million PPV buys. Tyson's last fight drew 1.9 million buyers (N.Y. DAILY NEWS, 1/12). PROMOTIONAL EFFORT: MULTICHANNEL NEWS' R. Thomas Umstead writes that the fight will have "about" $25M worth of "promotional noise." A-B's Budweiser is contributing "about $400,000 in media" to the fight and cable operators are "kicking in an unprecedented amount of local-market promotional dollars" (MULTICHANNEL NEWS, 1/11 issue).