CHIP SHOTS: TAYLOR MADE HAS A BALL; MCCARRON INKS W/ORLIMAR

          Taylor Made debuted its new golf ball, a Taylor Made
     prototype (TM-07), during the Mercedes Championships held in
     Hawaii this past weekend, according to GOLFWEB.  Lee Janzen
     and John Cook used the ball, which is made from a "patented
     formulation and an exclusive copolymer that [Taylor Made
     claims] is both soft and resilient" (GOLFWEB, 1/9).  
          GREAT SCOTT, ORLIMAR! Scott McCarron signed a three-
     year deal to play Orlimar TriMetals and serve as a
     spokesperson for CA-based Orlimar Golf Company (Orlimar).
          HOT MARKET: On ABC's "20/20" Friday, Bill Ritter
     examined a "hot, new trend in crime: stealing premium golf
     clubs from sporting goods stores."  Ritter reported that
     $128M worth of golf clubs were stolen in '98, with Callaway
     drivers often a target of thieves.  Ritter: "Crooks love
     these Callaways, not just because they're the most popular,
     but because, unlike other Titanium clubs, there are no
     serial numbers printed on the head" ("20/20," ABC, 1/8).