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DOES IMS HAVE A FORMULA FOR SUCCESS: F-1 TO INDY IN 2000

          IMS President Tony George said the Speedway has
     "entered into a multiyear deal" to bring Formula One racing
     back to the U.S. after a nine-year absence, according to
     Robin Miller of the INDIANAPOLIS STAR-NEWS.  While an exact
     date of the 2000 event "won't be announced until" '99,
     George said that he "prefers late September or early
     October."  George "declined" to comment on terms of the
     agreement, but said that in preparation for the event, he
     would "spend in the tens of millions" on track renovations,
     including the construction of 36 pit side garages, 12 luxury
     suites, a new scoring tower and a media facility.  Miller
     writes that it "appears 200,000 of the estimated 305,000"
     seats will be used for the race (STAR-NEWS, 12/3).  F-1
     Chair Bernie Ecclestone: "I was comfortable with Tony and
     the family, and I know they're going to do what we want." 
     USA TODAY's Skip Wood writes that the last F-1 race in the
     U.S. was "a sparsely attended event in Phoenix" in '91. 
     Steve Madincea, Managing Dir of PRISM, F-1's largest sports
     marketing agency, said that F-1's return can't "be a
     failure."  But he added, "Done properly, the race will be a
     huge success" (USA TODAY, 12/3).  In Indianapolis, Bill
     Koenig calls the race "the toughest marketing challenge
     ever" for IMS (INDIANAPOLIS STAR-NEWS, 12/3).  Ecclestone,
     who earns a "reported" $600M annually in worldwide TV
     rights, reportedly "has no plans to cut IMS into F-1's
     television money" from the race (STAR-NEWS, 12/3).  
          BERNIE'S TRAVELS: Ecclestone is profiled in a front-
     page feature in the WALL STREET JOURNAL by Robert Frank, who
     writes that Ecclestone is "in a league of his own when it
     comes to control" and has become "the giant of global motor
     sports -- and a billionaire in the process."  IMG Senior
     Exec VP Eric Drossart: "No one in the world owns a major
     sport like Bernie."  Ecclestone said funds from a proposed
     Eurobond offering backed by F-1 revenue will create "a more
     professionally managed company," but experts "speculate that
     he may use the money to buy into another sport, such as
     tennis or soccer" (WALL STREET JOURNAL, 12/3).

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