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HARK! THE LAS VEGAS BOWL COMMITTEE SINGS
Published December 22, 1998
Saturday's Las Vegas Bowl drew "only" 21,429 fans, but bowl officials "say the game achieved its purpose" of filling hotel rooms "at a traditionally slow period of the year" and promoting Las Vegas as a "destination resort." More than 90% of the crowd was from out-of-town for the game, which featured the Univ. of NC and San Diego State Univ. (Kevin Iole, LAS VEGAS REVIEW-JOURNAL, 12/21). BOWLING FOR DOLLARS: In N.Y., Luke Cyphers examined the commercialism in bowl games and brokerage firm Charles Schwab's sponsorship deal with the BCS. Cyphers wrote that Schwab "has exclusive sideline advertising rights" to all four BCS games and "will plaster its logo over everything in camera range on the sidelines." Cyphers: "Gatorade can flow ... [but] the beverage's logo and green-and-orange colors must remain out of sight." Gatorade Dir of Communications P.J. Sinopoli: "All's fair in love and war, and sports marketing. We chose not to spend the money to be a BCS sponsor. But whether you see us there or don't see us there, we're there. The players won't be drinking mutual funds" (Luke Cyphers, N.Y. DAILY NEWS, 12/20).