Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

IS FOX TAKING ONE LAST SHOT AT NHL IN LATEST PROMO SPOTS?

          As it enters its final season of its TV deal covering
     the NHL, "Fox Sports seems bent on irking the league,"
     according to Richard Sandomir of the N.Y. TIMES.  Fox
     Sports' new NHL promotional spots, yet to be aired, "extol
     fighting - an image the NHL has tried to flee."  One spot
     begins with "glorious shots" of hockey with a voice-over
     saying, "Maybe it's the pageantry of this glorious game
     that's born on the frozen ponds of youth.  Maybe it's the
     great ones who amaze us forever, providing those golden
     moments that will be permanently etched in our minds and on
     the Stanley Cup."  The visual then switches to fight
     footage, with the voice-over, "Maybe it's two guys beating
     the bleep out of each other."  NHL COO Steve Solomon: "I
     think it's not the right message, or the appropriate message
     for promoting the NHL."  Solomon "refused to speculate"
     whether the new spots were created in response to Fox losing
     the NHL TV deal to ABC, but he has "unsuccessfully
     complained" to Fox Sports President David Hill about the
     campaign.  Fox Sports Senior VP/Media Relations Vince
     Wladika: "We've promoted hockey for four years in many ways,
     but they didn't boost ratings.  So we thought, 'Let's go
     back to the basic instinct and see if it works.'"  Fox will
     run the spots during the NFL playoffs (N.Y. TIMES, 12/15).  

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/15/Sports-Media/IS-FOX-TAKING-ONE-LAST-SHOT-AT-NHL-IN-LATEST-PROMO-SPOTS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/15/Sports-Media/IS-FOX-TAKING-ONE-LAST-SHOT-AT-NHL-IN-LATEST-PROMO-SPOTS.aspx

CLOSE