Nike Dir of Broadcast Production PETER FRIEDMAN has
resigned to become N.Y.-based ad agency McCann-Erickson Dir
of Broadcast Production (ADWEEK, 12/14)....Former Philip
Morris Kraft unit President JAMES CRAIGIE was named
President & CEO of MA-based Spalding Sports. He replaces
KEVIN MARTIN (BRANDWEEK, 12/14 issue)....CHUCK MURR has
returned to the NPSL as Dir of Media Relations. Murr
previously held the position from '95 through '97 (NPSL).
...Gateway Int'l Raceway named DENNIS WOERNER as Dir of
Sales & Marketing. Woerner spent six years as Dir of Sales
at Six Flags in St. Louis and replaces TIM SCHUER, who
joined A-B to oversee its sponsorship programs on the
Winston Cup circuit (INDIANAPOLIS STAR-NEWS, 12/12)....JOHN
DIERKES was named Palace Sports & Entertainment VP/Suite
Sales and will oversee suite sales and services for the
Pistons, Shock and Vipers and the premium seating program at
the Palace (The Palace)....Former ABL VP/Sponsorship MARTY
ROLNICK has joined Washington-based D&F Group as VP & Dir of
New Media, and will be based out of N.Y. (BRANDWEEK, 12/14).
