In an effort to "build brand awareness and drive retail
traffic," NFL telecom sponsor Sprint will feature a
promotion with former Dolphins PK Garo Yepremian around the
Super Bowl in Miami, according to Terry Lefton of BRANDWEEK.
The "Where's Garo?" promo will include a contest "wherein
consumers try to replicate the infamous play" from Super
Bowl VII, in which Yepremian threw an interception that was
returned for a touchdown after a "botched" field goal
attempt. Yepremian will give away eight pairs of Super Bowl
tickets at Sprint PCS stores. FL-based Sports &
Sponsorships handles the promo (BRANDWEEK, 12/14 issue).
ARE YOU EXPERIENCED? More sponsorship news around the
NFL Experience at the Super Bowl: Topps will title sponsor
the Topps Super Bowl XXXIII Card Show at the NFL Experience
in Miami. Topps will also continue its sponsorship of the
Topps Card Show and Pro Bowl Experience at the Pro Bowl in
HI in February (NFL)....FieldTurf will provide the athletic
competition surface for all interactive events at the NFL
Experience (FieldTurf).