Sports Teams Hold Increased Number of Pride Nights NBC Going Split-Screen For Ryder Cup Lazarus To Oversee NBC's Sports, Entertainment Rio Helps Yahoo-NBC Top August ComScores NBCU Rakes In $250M For Rio Games ESPN, NBC See Week 1 NFL Declines NFL Kickoff Overnight Down 7% On NBC NBC Sports Group's Seth Winter Steps Aside Obama Says Kaepernick Within His Right Tirico Insists "TNF" Role Never Guaranteed
COST OF SPORTING EVENTS RULED OUT OF BOUNDS
Published December 10, 1998
A joint poll conducted by the WALL STREET JOURNAL and NBC News shows that "half of Americans believe that going to sporting events is 'becoming too expensive to be worth it' for the average family." Of 2,106 adults surveyed between December 3-6, 47% believe pro sports events have become too costly, 20% of respondents picked theme parks while movies (8%) and dining out (7%) followed. Leslie Oliver, an associate of DC-based Peter Hart, who handled the telephone poll with Robert Teeter: "More [people] are saying the value of professional sporting events is just not worth the ticket price." The survey found that men "feel more strongly about rising prices" than women, and "upper-income Americans" are more concerned than "middle-income or lower-income respondents" (Albert Hunt, WALL STREET JOURNAL, 12/10).