Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference Breeders' Cup Overnights Up 25% Over '13 NFL TV Viewership Through Week 8 New Ads Promote NBC's Streaming Platform Loctite Getting Into Super Bowl NFL Files For Injunction Against NJ's Gambling Move
COST OF SPORTING EVENTS RULED OUT OF BOUNDS
Published December 10, 1998
A joint poll conducted by the WALL STREET JOURNAL and NBC News shows that "half of Americans believe that going to sporting events is 'becoming too expensive to be worth it' for the average family." Of 2,106 adults surveyed between December 3-6, 47% believe pro sports events have become too costly, 20% of respondents picked theme parks while movies (8%) and dining out (7%) followed. Leslie Oliver, an associate of DC-based Peter Hart, who handled the telephone poll with Robert Teeter: "More [people] are saying the value of professional sporting events is just not worth the ticket price." The survey found that men "feel more strongly about rising prices" than women, and "upper-income Americans" are more concerned than "middle-income or lower-income respondents" (Albert Hunt, WALL STREET JOURNAL, 12/10).