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MARLINS PLAYERS TO BECOME TELEMARKETERS TO AID TICKET SALES

          Marlins execs have "asked players to call fans who have
     either canceled their season tickets or are undecided about
     renewing," according to Barry Jackson of the MIAMI HERALD. 
     Recently acquired C Jorge Fabregas "confirmed" earlier this
     week that he has agreed to call fans.  Marlins VP/Sales &
     Marketing Jim Ross said the calls will probably start in
     January and that other players "also have expressed
     interest," though he declined to identify them or say
     whether they would be compensated.  Ross: "Imagine getting a
     call at home from one of our players.  I've never seen
     anything like this done before."  Fabregas said he's "happy"
     to become a Marlins salesman: "I need to try to get the fans
     back.  It's my duty as a Marlin to get on the horn and call
     some people and tell them where the team is going."  The
     team's goal is to maintain last year's 12,600 season-ticket
     accounts while adding new clients (MIAMI HERALD, 12/8).
          DOUBLE STEAL? Jackson adds that Miami's WAMI-TV, which
     previously "wrested" Heat games away from WBFS-UPN, "is
     trying to do the same with the Marlins."  A decision will be
     made by Wayne Huizenga-owned SportsChannel FL, which owns TV
     rights to the Marlins.  WAMI "is believed" to have bid
     around $3.5M per year for the games, and would also allow
     SportsChannel to keep some ad revenue (MIAMI HERALD, 12/8).

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