SBD/1/Events Attractions

KING FOR A DAY: THE DON HOLDS COURT AT MSG PRESS CONFERENCE

          The March 13 Evander Holyfield-Lennox Lewis heavyweight
     championship unification fight at MSG was officially
     announced yesterday, and Timothy Smith of the N.Y. TIMES
     writes that it "could be the kind of signature event that
     puts the Garden back on the big-time boxing map." 
     Cablevision Chair Charles Dolan "put up just over" $8M to
     put on the fight at MSG -- a bid that "went beyond anything
     that Las Vegas or Atlantic City would come up with."  With
     about 19,000 seats and tickets priced from $100 to $1,500, 
     MSG President Dave Checketts said that he "hoped that the
     fight would be a sellout," earning a gate of $10M.  Fight
     promoter Don King "mended his relationship" with Time Warner
     Sports President Seth Abraham to get the fight together. 
     The two were partners 13 years ago, "before a bitter split." 
     Abraham: "Sharing a boxing podium with Don King must be like
     dating your ex-wife.  You think it's the best thing, but
     only time and another date will tell" (N.Y. TIMES, 12/1). 
     The fight is "the boldest boxing move in decades" at MSG. 
     TVKO will put $30M into the fight while MSG will pay $8.5M
     (Kevin Kernan, N.Y. POST, 12/1).  Promotional stops are
     scheduled for today in Boston and DC, tomorrow in Chicago
     and Thursday in L.A. and Anaheim (NEWSDAY, 12/1). 
          HOPING FOR A KO: The PPV price "has not been decided,"
     but Michael Katz of the N.Y. DAILY NEWS writes that "the
     guess is that it'll be $49.95."  King would need 740,000 PPV
     buys to "break even," according to Lewis' lawyer, Milt
     Chwasky (N.Y. DAILY NEWS, 12/1).  At the press conference,
     King predicted "two million buys."  The TIMES' Richard
     Sandomir notes that "no fight has ever rung up two million
     pay-per-view purchases," as 1.89 million for the second
     Holyfield-Mike Tyson fight is the record.  HBO's Abraham
     predicted one million buys (N.Y. TIMES, 12/1). 

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