SBD/6/Sports Industrialists

EXECUTIVE TRANSACTIONS

          CBS Sports promoted ROBIN BRENDLE to Dir of
     Communications from Associate Dir of Communications (CBS
     Sports)....The NPSL named KELLY CALLAHAN to the newly-
     created position of Dir of Corporate Sales & Services (NPSL)
     ....Comcast-Spectacor named BRIAN DONACHIE Catering Sales
     Manager.  He will be responsible for creating and selling
     parties in the hospitality areas of the First Union Center
     and Spectrum (Comcast-Spectacor)....Millsport promoted
     Account Exec CHRIS DALTON to Senior Account Exec (Millsport)
     ....The Tigers promoted Latin American Coordinator RAMON
     PENA to Assistant to Baseball Operations/Foreign Affairs
     (Tigers)....Idaho State Univ. AD IRV CROSS was "fired"
     yesterday.  Cross spent nine years in the NFL and 23 years
     as a commentator (USA TODAY, 11/6)....American Sports
     Enterprises named JEFF SEDIVY CEO of the Class AAA Nashville
     Sounds.  He will serve in a "similar capacity" with the
     Class A Kane County (IL) Cougars (TENNESSEAN, 11/4). 

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