SBD/6/Sponsorships Advertising Marketing


          CBS is setting up a "formal ad sales unit to customize
     buys across all media it owns."  Through "CBS Plus,"
     advertisers can package national and local ad buys on the
     network, its affils and radio stations, syndicated shows,
     cable channel TNN and outdoor billboards (USA TODAY, 11/6). 
     The effort will be headed up by Bill Apfelbaum, who will
     continue as CEO of TDI, CBS's billboard and kiosk-
     advertising company (WALL STREET JOURNAL, 11/6). 
          NOTES: Raycom officially announced yesterday that it
     sold title sponsorship of the December 29 Bowl Game in Pro
     Player Stadium to Micron Electronics.  Tickets to the Micron
     PC Bowl are $39 for sideline seats and $48 for club level
     (Raycom)....CA's Tobin James Winery has released the
     Official Merlot of Saturday's Breeders Cup, which hit liquor
     stores this week.  Commonwealth Distributing VP/Marketing
     Chris Zaborowski: "Commemorative wine is really the new
     thing. ... It's the Wheaties Box effect.  Sports collectors
     are enthusiastic and will purchase just about everything"
     (LEXINGTON HERALD-LEADER, 11/5)....A MasterCard spot in
     which Elvis Stojko "shows [Bobby] Orr how to get in touch
     with his artistic side" debuted in Canada yesterday, and in
     Toronto, Bill Lankhof writes that the spot is "cute and
     sentimental" and adds there is a scene "with Orr and Stojko
     holding hands while twirling" (TORONTO SUN, 11/6)....AT&T
     will host the NBA "Heroes of the Hardcourt" basketball tour
     stop at Lackland TX Air Force Base on November 7.  Former
     NBA players such as David Thompson, Artis Gilmore, Sidney
     Moncrief and Scott Wedman will lead a youth clinic (AT&T).

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