SBD/6/Sponsorships Advertising Marketing

ECHL SHER-WOOD LOVE TO HAVE YOU AS A SPONSOR TOO

          CCM has entered into a two-year partnership with the
     ECHL, making it the exclusive authentic and replica jersey
     manufacturer and supplier to eight of the league's teams and
     giving it title sponsorship of the league's Rookie of the
     Month award.  In other ECHL news, Quebec-based hockey
     equipment manufacturer Sher-Wood has extended its corporate
     partnership with the league through the '99-2000 season. 
     Sher-Wood will continue to title sponsor the MVP and Player
     of the Month awards.  NY-based C&T Hockey Products has also
     renewed its pact as the "Official Puck Supplier of the
     ECHL," and will continue to sponsor the ECHL Player of the
     Week Award.  The ECHL has also partnered with The Hockey
     News in creating The Hockey News/ECHL Youth Literacy Program
     where players will visit elementary schools and youth
     organizations during the season (ECHL).

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