BORN TO RUN ESPN? ESPN CREATES NEW CHAIR POSITION

          ESPN President Steve Bornstein has been promoted to the
     new position of ESPN Chair, and ESPN Exec VP/Sales &
     Marketing George Bodenheimer has been promoted to President
     of the network.  Bornstein will retain his responsibilities
     as ABC Sports President (ESPN).  In Baltimore, Milton Kent
     writes that the move "frees Bornstein ... to focus on
     growing the ESPN behemoth even larger, particularly on the
     foreign side" (Baltimore SUN, 11/20).  Bornstein, on NBC
     making a similar move five months ago, naming Dick Ebersol
     NBC Sports Chair: "I figure if Ebersol flatters me by
     knocking off our X Games (with NBC's Gravity Games), I can
     flatter him by knocking off his title" (USA TODAY, 11/20).