SBD/20/Events Attractions

EDMONTON WINS RACE FOR 2001 TRACK AND FIELD CHAMPIONSHIPS

          Edmonton scored "a runaway victory" Thursday in its bid
     to host the 2001 World Track and Field Championships, the
     world's third largest sporting event, according to Mark
     Spector of the EDMONTON JOURNAL.  Edmonton received 22 of
     the 24 votes cast and "easily defeated" Paris; Stanford, CA
     and New Delhi, India, which withdrew from the competition. 
     Spector writes that in addition to "intense lobbying" from
     high-ranking city and country officials, Edmonton's bid was
     also "bolstered" by "leaked reports that Paris was really
     shooting for the 2003 games, and Stanford's proposed budget
     of about $40 million was half that of Edmonton's" (EDMONTON
     JOURNAL, 11/20).  The committee has budgeted $60M for the
     2001 event (CP, 11/20).  The 2001 Championships "will have a
     total economic impact" of C$386M in Alberta and C$286M in
     Edmonton "alone" (EDMONTON JOURNAL, 11/20).
          WHEELIN' AND DEALIN': In Edmonton, Terry Jones reports
     that an "exceptionally creative" TV deal that was put
     together in the final few days and hours prior to Edmonton's
     bid presentation "sealed the deal."  The package "will
     involve" the Organizing Committee buying the Canadian TV
     rights of all IAAF properties, including the '99 and 2001
     World Championships, as well 30 other events worldwide. 
     Although IAAF President Primo Nebiolo wanted US$5M for the
     rights, he settled on a price of US$2M from the Edmonton
     committee.  The Edmonton organizing committee "can either
     package off the rights" to outlets such as CBC, TSN and CTV
     SportsNet, or "acquire the time and sell the commercials
     themselves" (EDMONTON SUN, 11/20).
          
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug