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EDMONTON WINS RACE FOR 2001 TRACK AND FIELD CHAMPIONSHIPS
Published November 20, 1998
Edmonton scored "a runaway victory" Thursday in its bid to host the 2001 World Track and Field Championships, the world's third largest sporting event, according to Mark Spector of the EDMONTON JOURNAL. Edmonton received 22 of the 24 votes cast and "easily defeated" Paris; Stanford, CA and New Delhi, India, which withdrew from the competition. Spector writes that in addition to "intense lobbying" from high-ranking city and country officials, Edmonton's bid was also "bolstered" by "leaked reports that Paris was really shooting for the 2003 games, and Stanford's proposed budget of about $40 million was half that of Edmonton's" (EDMONTON JOURNAL, 11/20). The committee has budgeted $60M for the 2001 event (CP, 11/20). The 2001 Championships "will have a total economic impact" of C$386M in Alberta and C$286M in Edmonton "alone" (EDMONTON JOURNAL, 11/20). WHEELIN' AND DEALIN': In Edmonton, Terry Jones reports that an "exceptionally creative" TV deal that was put together in the final few days and hours prior to Edmonton's bid presentation "sealed the deal." The package "will involve" the Organizing Committee buying the Canadian TV rights of all IAAF properties, including the '99 and 2001 World Championships, as well 30 other events worldwide. Although IAAF President Primo Nebiolo wanted US$5M for the rights, he settled on a price of US$2M from the Edmonton committee. The Edmonton organizing committee "can either package off the rights" to outlets such as CBC, TSN and CTV SportsNet, or "acquire the time and sell the commercials themselves" (EDMONTON SUN, 11/20).