SBD/2/Sports Media


          CART will develop a one-hour action adventure show with
     Newman-Haas Racing, movie/TV producer Neil Russell and his
     partner Peter Kuyper, which will use the CART FedEx Series
     as the background, according to the AP's Mike Harris.  The
     show, "which will feature a fictional third Newman-Haas
     entry," is scheduled for a fall '99 start.  Russell, who
     created and produces the syndicated program "SOF (Soldier of
     Fortune): Special Ops Force," said that he plans to take the
     show "directly to syndication on a market-by-market basis,
     rather than trying to sell it to a network or cable
     channel."  Casting has not yet begun (AP/SPEEDNET, 11/1).
          CHANNEL SURFING: In Indy, Bill Koenig reported that the
     IRL "remains without" a TV deal for '99, "more than two
     months" after the IMS "had hoped" to finalize one. IMS VP
     John Newcomb: "We're still negotiating actively with several
     networks.  We think we're getting close" (STAR-NEWS, 10/30).
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