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SBD/2/Sponsorships Advertising Marketing
THE 50-YARD MARKETING WAR: AFL PLANS "AMBITIOUS" EFFORT
Published November 2, 1998
The AFL is "planning to launch an ambitious national marketing program" beginning in January, according to Mark Singelais of the Albany TIMES UNION. Albany Firebirds Owner Glenn Mazula: "Our objective is to get our brand name out to the public. There are areas without teams where people don't know what [the league is] about." The AFL is "talking about" advertising in national publications such as USA Today and SI. National TV spots, possibly airing during NFL games, could also be "included." To fund the marketing effort, 15% "of all revenues from future expansion teams or national sponsors" will go directly into a general marketing fund (Albany TIMES UNION, 10/31).