SBD/2/Sponsorships Advertising Marketing

THE 50-YARD MARKETING WAR: AFL PLANS "AMBITIOUS" EFFORT

          The AFL is "planning to launch an ambitious national
     marketing program" beginning in January, according to Mark
     Singelais of the Albany TIMES UNION.  Albany Firebirds Owner
     Glenn Mazula: "Our objective is to get our brand name out to
     the public.  There are areas without teams where people
     don't know what [the league is] about."  The AFL is "talking
     about" advertising in national publications such as USA
     Today and SI.  National TV spots, possibly airing during NFL
     games, could also be "included."  To fund the marketing
     effort, 15% "of all revenues from future expansion teams or
     national sponsors" will go directly into a general marketing
     fund (Albany TIMES UNION, 10/31).

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Related Topics:

AFL, NFL, Sports Illustrated

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