SBD/2/Sponsorships Advertising Marketing

REPLACEMENT PLAYERS? NIKE TARGETS LOCKOUT IN ADS

          A new Nike ad campaign from Wieden & Kennedy targets
     the NBA lockout and two spots debuted during Sunday's NFL
     action.  The first spot features three men shooting baskets
     in a driveway.  One closes his eyes and says, "No look," and
     takes a shot that hits the garage door.  After missing,
     actor Samuel L. Jackson turns to the camera and yells,
     "Three guys playing horse!  It's Fantastic!"  The shot fades
     to black with the Nike script and the tag: "Start the
     season.  Hurry."  A second ad shows a man in a bar missing
     shot after shot on the "Pop-a-shot" game.  The camera cuts
     to Spike Lee, sitting at a bar, and looking into the camera
     saying: "Pop-a-shot basketball at O'Brien's."  Lee is then
     joined by actor Jackie Chan saying, "It's Fantastic!"  A
     fade to black with the Nike tag: "Start the season.  Hurry"
     (THE DAILY).  BRANDWEEK reports that Dyan Cannon and Steve
     Guttenberg are featured in other spots (BRANDWEEK, 10/31).

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Related Topics:

NBA, NFL, Nike, Wieden Kennedy

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