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SBD/2/Sponsorships Advertising Marketing
REPLACEMENT PLAYERS? NIKE TARGETS LOCKOUT IN ADS
Published November 2, 1998
A new Nike ad campaign from Wieden & Kennedy targets the NBA lockout and two spots debuted during Sunday's NFL action. The first spot features three men shooting baskets in a driveway. One closes his eyes and says, "No look," and takes a shot that hits the garage door. After missing, actor Samuel L. Jackson turns to the camera and yells, "Three guys playing horse! It's Fantastic!" The shot fades to black with the Nike script and the tag: "Start the season. Hurry." A second ad shows a man in a bar missing shot after shot on the "Pop-a-shot" game. The camera cuts to Spike Lee, sitting at a bar, and looking into the camera saying: "Pop-a-shot basketball at O'Brien's." Lee is then joined by actor Jackie Chan saying, "It's Fantastic!" A fade to black with the Nike tag: "Start the season. Hurry" (THE DAILY). BRANDWEEK reports that Dyan Cannon and Steve Guttenberg are featured in other spots (BRANDWEEK, 10/31).